Ballet or football Essay Example for Free

Ballet or football Essay Ballet and football are both difficult sports to master; however, someone once said, â€Å"If ballet were any easier, they’d call it football. † What makes for a good sport? Every sport has rules and regulations that one must follow in order to play. The sport requires specific skills such as strength, coordination, and speed. A good sport has a certain level of safety to keep the participants safe and requires a lot of teamwork so that every is playing together. I personally think ballet is the more technical of the two. Ballet is much more complex than football. Every sport requires you to follow certain guidelines. In football, the player can’t grab the opponent in certain ways or a yellow flag will be thrown on the ground to indicate holding or some penalty that no one has even heard of before. Football has rules that the team must obey. On the other hand, ballet is less restricted than football. They are no rules in ballet. Ballet is a form of art; there are no limitations on art. Ballet is not about winning or following any rules; it is about expression through movement. Although there is more freedom in ballet, there is a lot of technique required. You must hold your arms a certain way so that they do not droop, and you must always remember the turn out of your thigh when you tendu. Ballet may not have rules, but there are still plenty of little details to remember. Strength is a major component of almost any sport. In football, the quarterback relies on two hundred and fifty pound linemen to block so that he can get the ball in the end zone. The defensive linemen have to use their upper body strength to hold the opposing team and keep them from getting to the ball. They use their lower body to stand strong to hold their ground like grabbing a bull by the horns. Ballet requires a totally different kind of strength than football does. Dancers use their upper bodies to hold their arms above their heads in a perfect beach ball shaped fifth position while still keeping their shoulders down for thirty minutes at a time. They use their lower body strength to push out of a plie to a pique turn and have to maintain the core strength, so they do not wobble too much. Football does not require much coordination. It wasn’t a sport that was meant to be pretty. It was meant to be rough and rugged for the manliest of men. While watching the game, half of the time you don’t even know if they meant to fall down or if they just happen to be clumsy enough to fall over their own two feet. It tends to be one big dog pile play after play. In ballet, coordination is everything. Dancers must make sure they are in the exact spot that they are supposed to be at and be in sync with every other dancer on the stage. Pierce Brosnan said, Love is a lot like dancing; you just surrender to the music (Willcutt). Every beat must be a white flag waving and show complete dedication to the music. Dancers have to be coordinated enough to do long elaborate pieces of choreography while still maintaining a smile on their faces. Ballerinas must make every single movement appear effortless. In football, speed is very important when a wide receiver is trying to run the ball down the field. It is his speed that helps him to pass by the other players in lightning speed so fast that they do not even know what hit them. I know what you’re thinking†¦. why would you need speed in ballet? However, not one ballerina would ever dream of doing a slow fouette, a move in which you whip your leg around to spin. It would be a disaster. Fouettes are meant to be fast to get your body around faster to make your pirouettes prettier. Speed and extreme focus is what makes a ballerina capable of turning. Although countless football players get hurt yearly, they have equipment that is specifically designed to keep them from serious injury. Football players risk injury every time they step foot out on that field, but if they fall down, their equipment is there to take the majority of the impact. Safety is important in any sport you play; that is why in football the players wear pads and helmets for protection. However, dancers must maintain a flawless posture to keep from injuring themselves. There is no special equipment for a dancer to use to keep themselves to safe. A dancer must rely on stretching to warm up his or her muscles. Dancers have to take every good care of their ankles and knees because they are constantly at risk of injury. If a dancer twists her ankle on stage during a performance, she doesn’t call in the second string. She sucks it up, puts on a brave face, and keeps on dancing. Teamwork is important in football because if you don’t read your guards, then you are liable to screw the entire play up. The player must know what the play is and what exact role everyone is going to play. The players huddle up before each play to strategize against the other team. They break off and have to rely on their teammates to do what is required of them. Vince Lombardi said, â€Å"People who work together will win, whether it be against complex football defenses, or the problems of modern society† (Family of Vince). When you think of the word team, you don’t exactly picture a group of ballerinas dancing on a shiny hardwood stage. You stereotypically think of the Pittsburg Steelers or some other NFL team. However, in ballet, every dancer is part of a team. You have to be so in tune with one another that as soon as the music begins, everyone begins to dance as if a bunch of puppets moving on strings. If one â€Å"teammate† loses rhythm then the whole performance suffers. Dancers rehearse with their fellow dancers for weeks and weeks to perfect their dance so that it will be flawless. In the end, ballet and football require a great amount of passion and determination. If you do not have the heart, you will not be willing to put in the blood, sweat, and tears that it takes to pursue the sport whole-heartedly. Although football may be a little easier, both sports demand a lot of hard work. Works Cited Family of Vince Lombardi c/o Luminary Group LLC. â€Å"Famous Quotes by Vince Lombardi. † Vince Lombardi. 2010. Web. October 4, 2012. Willcutt, Sara. â€Å"Dance Quotes 3. † Ascending Star Dance- An Internet Dance Magazine. 2007. Web. October 4, 2012.

The Oneida Community Essays -- Essays Papers

The Oneida Community Throughout the early years of the United States, Utopian communities seemed to be quite prevalent. Though most did not last long, their ideas of perfection have long outlasted the settlements themselves. Of the many trial settlements one of the most noted was that of the Oneida community that was founded in the late 1840’s by John Humphrey Noyes. Noyes’ society of self-proclaimed perfectionists was started after he lost his preaching license in an attempt to spread his new ideas of communal living. 1 The Oneida society, like many societies of this era, was based on seemingly radical religious as well as societal ideas. In the early years, the community thrived partially because there was no conflict between its scientific and religious ideas. As the society grew and progressed toward it’s downfall, a significant separation of science and religion was becoming evident. Many believe that it was this growing conflict between science and religion that was ultimately the deteriorating element of communal living among the members of the Oneida experiment. John Humphrey Noyes, son of John Noyes and Polly Hayes Noyes, was born on September 3, 1811 in Brattleboro, Vermont. As the son of a well-educated businessman and an inquisitive mother, the young John was encouraged to love learning. After attending many schools in Vermont and Massachusetts John entered Dartmouth in hopes of completing his education. After his graduation from college in 1830 with a degree in law, Noyes moved to Chesterfield, New Hampshire.2 Around this time there was a large revivalist movement taking place. John Noyes’ parents were to hold a meeting of this group at their home in Putney, Vermont. Upon the request of his mother, John, a... ... 1. Peyton Richter edt., Utopias Social Ideas about Communal Living, (Boston: Holbrok Press, 1971) 137. 2. Constance Noyes Robertson, Onedia Community, (New York: Syracuse University Press, 1970) 2. 3. Robertson, 3. 4. Robertson, 3. 5. Robertson, 4. 6. Robertson, 5. 7. Robertson, 5. 8. Robertson, 8. 9. Randall Hillebrand, The Shakers/Oneida Community (http://www.nyhistory.com/central/oneida.htm) 2. 10. Ira Mandelker, Religion, Society, and Utopia in Nineteenth-Century America ( Amherst, MA: The Universtiy of Massachusetts Press, 1984) 117. 11. Mandelker, 118. 12. Mandelker, 113. 13. Hillebrand, 3. 14. Robertson, 14. 15. Robertson, 20. 16. Robertson, 21. 17. Mandelker, 119. 18. Mandelker, 119. 19. Mandelker, 132. 20. Mandelker, 92. 21. Mandelker, 147.

The Exxon Valdez 1989 Oil Spill

This summary will briefly discuss three topics: a) the oil spill, b) the environmental damage and clean up, and c) the insurance coverage settlements. This paper will then focus on the insurance coverage settlements. Afterwards, it will provide an analysis on the effectiveness of the dispute resolution process. The Exxon Valdez Oil Spill of 1989 was one of the largest manmade environmental disasters (Rodgers et al, 2005, p. 136). It occurred in U. S. waters at Prince William Sound, Alaska in March 1989 (Rodgers et al, 2005, p. 136).The oil tanker, Exxon Valdez, struck a reef and discharged an estimated 10. 8 million gallons of oil according to Exxon estimates but other sources indicate that it is around 30 million gallons (Rodgers et al, 2005, p. 136). The oil belonged to Exxon Corporation while the tanker belonged to Exxon Shipping, its subsidiary (Holman, Fenwick & Willan, 2004, p. 1). The environmental damage caused by the oil spill and the subsequent clean up of the spill and its contaminants became the subject of numerous litigations (Rodgers et al, 2005).Environmental damage claims and settlements ran into several billion U. S. dollars (Rodgers et al, 2005, p. 149-88). Oil spill clean up expenses likewise ran into several billion U. S. dollars (Holman, Fenwick & Willan, 2004, p. 2). In this regard, due to the huge volume of lawsuits, the complexity of the case or cases, the wide coverage of the disaster, and the disaster’s far-reaching implications among other considerations, Exxon Corporation undertook a wide variety of legal strategies. One of those strategies involved alternative dispute resolution through settlements for insurance coverage disputes.The Exxon insurance coverage disputes are complex (Covington & Burling LLP, 2007). One point of consideration is that Exxon’s primary insurers are reinsured with Lloyd’s London (Holman, Fenwick & Willan, 2004, p. 2). This complicates the disputes since Exxon is an American company while its underwriters are international business entities. Hence, the dispute involved significant activities in many locations: Texas, New York, London, Oslo, Alaska and other places (Covington & Burling LLP, 2007).As such, issues on jurisdiction and applicability of laws whether English law or New York law should be applied made litigations costly and long. Covington & Burling LLP represented Exxon from 1991 to 1997 in â€Å"its hotly contested, multi-forum claims for coverage of losses arising out of the grounding of the Valdez† (Covington & Burling LLP, 2007). In early 1997, these disputes ended after Exxon and the Lloyd’s consortium of international underwriters and various Scandinavian companies settled for $780 million (Treaster, 1996; Covington & Burling LLP, 2007).Covington & Burling LLP (2007) best describes the legal complexity of these disputes, to quote: The Exxon claims arose out of the company's Global Corporate Excess package of policies for 1988-89, which was characterized by high limits and high retentions. Exxon claimed coverage under various sections of the package, including the first-party property section's cover for removal of debris, the marine liability section's cover for cargo-owner pollution losses, and the general liability section's cover for pollution clean-up costs.Meanwhile, the Covington & Burling LLP strategy involved: a) â€Å"a non-binding ADR procedure moderated by a London-based barrister before any litigation commenced;† b) â€Å"a Texas lawsuit filed by Exxon that the underwriters unsuccessfully sought three times to remove and that resulted in a jury verdict for Exxon on one of its three claims;† c) â€Å"an arbitration proceeding in New York;† d) â€Å"a federal declaratory judgment action in New York that the underwriters struggled to keep alive despite a dismissal and multiple trips to the Second Circuit and the Supreme Court on jurisdictional issues;† and finally,e) â€Å"two settlements — one for $300 million before the Texas verdict and one for $480 million while the Texas verdict was on appeal and just before the arbitration hearing was to commence† (2007). Many forms of alternative dispute resolutions or ADR can be made. Balmer (n. d. ) notes that several types of ADR can in fact be customized as can be seen from the Exxon insurance settlements. Some of these customized ADRs can range â€Å"from non-assisted discussions through mediation, neutral fact finders, case exposure such as mini-trials, arbitration both binding and non-binding, and limited issue litigation† (Balmer). Exxon already spent some U. S. $ 2. 5 Billion in damage claims as a result of the oil spill (Rodgers et al, 2005).Without ADR, it would have been unable to recover some $780 million from its insurance coverage (Treaster, 1996) while Exxon’s insurance disputes could have been unnecessarily protracted. For this incident, Exxon employed litigation but was always open to the many forms of alternative dispute resolution. For instance, Exxon used mediation through a non-binding ADR procedure moderated by a London-based barrister before any litigation commenced (Covington & Burling LLP, 2007). Technically, mediation involves a neutral third party who helps in hammering out a resolution (Balmer). In another instance, Exxon employed arbitration proceedings. Balmer describes arbitration as â€Å"getting a neutral party or panel to reach a decision on facts, law or both.† Most importantly, Exxon often used settlements.

Racism in Othello and An Echo in the Bone - 2296 Words

Every emancipation is a restoration of the human world and of human relationships to man himself. MARX, Zur Judenfrage (1844) It has often been mistaken that racism only exists between those who are black and white. This of course, has largely been influenced by colonialism and slavery in the New World. Carlos Hoyt Jr in his article, ‘The Pedagogy of the Meaning of Racism: Reconciling a Discordant Discourse,’ states that although several key concepts in the study of diversity, social bias, and social justice are somewhat nebulous and overlapping, for example, culture, race and ethnicity, there†¦show more content†¦Racism hummed within the veins of the oppressed and the oppressors alike and blanketed the atmosphere within that era and in the play as well. Through the nine night ritual and a series of possession and flashback techniques, Scott further illustrates the atrocities of slavery and racism and the traumatic effects it has on the oppressed even after emancipation. This causes one to question the real meaning of emancipation. Even after fifty two years of independence Jamaica an d the Caribbean society has yet to liberate themselves from slavery and racism. Though we are not shackled and bound by chains, evidence of this trauma is still rooted deep within our minds. From skin bleaching to the notion that foreign is better and the ‘crab inna barrel attitude’ displayed by the majority of Jamaicans it is obvious that the freedom fought by our fore fathers to gain was in vain. Like Marcus Garvey who pleaded with us to emancipate ourselves from mental slavery, Bob Marley who sang songs of redemption, King who had dreams of a better tomorrow, Malcom X who fought for equality and Mandela who endured humiliation behind bars fighting against the apartheid system in Africa, Scott in his play seeks to give a voice to the disenfranchised. By incorporating the nine night ritual the playwright places emphasis on possession, this he demonstrates through the

Drugs Alcohol Among Young People - 1049 Words

Drugs assignment Q1 Introduction Drug and alcohol use among under the legal age is lessening more and more by the years. Though it is still a large problem, not to the extent of how many are using, but how often they use and what effect it has around them. Everyone has access to prescription drugs, it is easy to buy and can be extremely dangerous to mess with. Even if the percentage is low, it still has a large effect on the people around them. My outlook on the situation is that there may not be many underage drinkers and drug users, but there still are. Its still a massive problem, I personally know many underage drinkers and plenty of drug users, I have no experience with drugs or alcohol, not to be mistaken that I have felt†¦show more content†¦63.3% of use occurs at rave/dance parties about 4% of young people have illegally used prescribed medication (painkillers, tranquilisers, barbiturates, or steroids) in the last 12 months The percentage of young people using drugs is rather small, but that does not cancel the fact that there are users. The percentage of adults using is getting smaller, and with that, the percentage of the young children are lessening also. This is a very positive look on these numbers, but again, there are still users. Children should be properly educated about drugs and alcohol, many school are provided with speakers and studies, but speakers are adults. And most people don’t like learning from what adults say. Prescription dugs are also being used illegally. This shows that even things that are supposed to help and innocent objects can be used in a harmful manor. Over the counter drugs can also be used to make illegal drugs. Q.4parents against drugs: Throughout the essay, parents and adults have been mentioned many times, because as we all know, children don’t happily follow and adults word. Not up until the teens. Many young people like to experiment on life on their own, learn from their own mistakes. Positive: parents make an impact on their child’s life, negative or positive, either way will make a decision for their children. If the child grows up around drugs and alcohol, the child can either choose to be likeShow MoreRelated Being Popular Essay539 Words   |  3 PagesBeing Popular Drug and alcohol abuse is a serious problem among many young people. Most drug and alcohol abuse happens on the weekend at a party or at a friend’s house. 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SimplyRead More Drugs and Alcohol in the Adolescent Years Essay1547 Words   |  7 PagesDrugs and Alcohol in the Adolescent Years The years of adolescence are a very important time for both young girls and boys to make decisions that will essentially have the power to shape their lives. In life there are conflicts to be overcome from both the â€Å"evil† social world and also a young girl’s vulnerability can cause problems. Both have a huge impact on decisions she will make. Drugs and alcohol are both issues that almost any young person in today’s society is going to comeRead MoreDeterminants of Marijuana Use Essay1052 Words   |  5 Pagesuniversal drug. It is easily accessible to most people and is the number one illicit drug used in North America. Although the availability and knowledge of this drug is fairly equal for all people in North America, marijuana tends to be more prevalent in teenagers and young adults. Maisto, Galizio, and Conners (2004) reported that use of marijuana [in young people] was 8.0% among those aged 12-17; 16% among those aged 18-25, as compared to 6.8% am ong those aged 26-34; and 2.4% among those 35 andRead MoreAlcohol Essay1160 Words   |  5 Pagesprint) Signature: Date Abstract The consumption of alcohol in Australia is becoming a problem, and because of irresponsible and callous drinking, Australia is in need of a more mature drinking culture. The main points in this essay discuss the issues concerning irresponsible drinking amongst teens.They include the effects of alcohol on the adolescent brain, accidents involving underage drinkers and teens delaying the consumption of alcohol for as long as possible. This essay argues that becauseRead MoreShould Marijuana Be Legal?1604 Words   |  7 PagesMarijuana can be a very addicting drug to most people, especially young adults. 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However, we hardly think how much alcohol is too much for us, unless we get into any kind of trouble or shows some physical or mental effectsRead MoreSubstance Abuse Is Not A New Problem894 Words   |  4 PagesSubstance Abuse Drug abuse is not a new problem, it has been happening for the longest time, abusing drugs has always been an interesting topic to me because I have never been able to grasp the concept of why addicts start or continue when it is clearly obvious that it has negative effects on the human body. It is a popular conception of common sense, but is false. Drug abusers sometimes are not educated enough to know the damages or the addict truly believes they are not addicted. This topic sparksRead MoreEducation Is An Integral Part Of A Child s Upbringing785 Words   |  4 Pagesmanagement strategy aimed at reducing aggressive, disruptive classroom behavior, a risk factor for adolescent and illicit drug abuse (SAMHSA, 2016). 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Cuba And The Cold War - 1194 Words

According to Freedomhouse.org, from the 195 countries that had been assessed, forty six percent were rated free, twenty eight percent partly free, and twenty 6 percent not Free. 51 countries have an authoritarian government where the rights of the citizens has been diminished and left in the grasp of the government. All humans have natural rights that should not be squandered by the greediness and cruelty of those in charge. One of the most important questions asked is why some countries are democratic and others authoritarian. During the Cold War, the competition was between capitalism and communism. Since those days, Russia has decided to turn its economic system into a more capitalist structure. Their economy has begun to grow exponentially, which as a result expanded the middle class. The richer the citizens get, the more aware of their surroundings they became. Cuba is a world-renowned oppressive regime under the rule of the Castro family. They dismissed democratic ideology and the free market system, which had been proven successful in other countries. On the opposite side, countries such as Australia provide their citizens with the natural rights they are entitled to. They are a surging capitalist country that has been reaping off the benefits of the open market and private ownership. The main distinction between the two countries of Cuba and Australia is how capitalist the countries are. The degree of their capitalism has a ripple effect on the citizens, which overShow MoreRelated Cuba in the Cold War Essay1821 Words   |  8 Pages On April 17, 1961 one of the greatest foreign policy mistakes of the Cold War was made, the attempted invasion of the Bay of Pigs, Cuba. The failed invasion happened under the administration of John F. Kennedy and caused the deaths and imprisonment of over 1500 Cuban exiles fighting to over throw the rule of Fidel Castro. 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The Bay of Pigs invasion took place during the Cold War, which was not an actual war, but it consistedRead MoreCuban Missile Crisis : A Ten Day Confrontation Between The United States And The Soviet Union 878 Words   |  4 PagesMissile Crisis Essay The Cuban Missile Crisis was a thirteen day confrontation between the United States and the Soviet Union in October of 1962. The stand off was over Soviet ballistic missiles deployed in Cuba. The Cuban Missile Crisis was the closest the Cold War ever came to a full out nuclear war. The event was broadcasted on television for the world to see causing a global panic, especially in America. John F. Kennedy announced that the U.S. would use a naval blockade to eliminate the Cuban threatRead MoreConceptions of the Cold War Essay1006 Words   |  5 Pagesterm Cold War? 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The Russians believed that if they could align themselves with countries in the western hemisphere, America’s â€Å"backyard†, it would help the Soviet Union counter the strongRead MoreWhat Major Events in the Cold War Caused Fidel Castro to Side with the Soviet Union Super Power?805 Words   |  4 PagesWhat major events in the Cold War caused Fidel Castro to side with the Soviet Union Super Power? In the 1960’s the world was largely dominated by the Cold War which was a long period of tension and hostility that only occasionally broke out into open warfare. This conflict was caused by the rivalry of two superpowers - the United States and the Soviet Union and emerged after the Second World War. Both super powers had different ideologies - the United States was a capitalist democracy, whereas

Digital Communities Strategy

Question: Discuss about the Digital Communities Strategy. Answer: Introduction: Communication is nothing but the systematic process of exchanging necessary information and ideas based on which both the sender and receiver can interact with each other. At the current era, mass communication has expanded their widespread wings throughout the World. Mass communication enables to multiply the messages beyond going any particular geographical boundary with the help of various medium. The primary purpose of implementing an effective communication strategy is to make a strong connection among various communities. This particular study has primarily focused to deal with multi-platform communication strategy. Multi-platform communication is one of the major parts of mass communication. Two different multiplatform communication tools have been decided to be chosen. Based on the two different multiplatform communication tools the study has focused to point out various impacts of multiplatform communication strategy. The concept of multiplatform communication strategy: In the current era, the use of multi-platform communication media has become a necessity for increasing the wide spread wings throughout World. Professional communicators while expanding their business worldwide need to know how to utilize various media platform in order to make an effective communication with the people of different community (Antonio, Grimaccia and Mussetta 2012). When a business organization intends to launch a new product, the marketing managers have to utilize the popularity of media in order to draw the attention of the people from different community. At that time, this particular business organization intends to use multi-platform communication strategy for creating a market demand on their product. With the help of multiplatform communication, strategy has been used mainly to draw the attention of different community people (Bechmann 2012). People of different culture and attitude belong to a particular community. Some of them are very much advanced in techn ology and some is not that much familiar to use the utility of online media platform. The key role of a professional communicator is to reach the doorsteps of every kind of target people. In this situation, multiplatform communication strategy has been used to deal with the people of various culture and attitude (Candel 2012). In addition, while promoting a new brand business organizations aims to reach their products in various remote areas. Therefore, online platform is fruitful for the advanced people, especially for the young generation. On the other hand, offline media platform can easily draw the attention of middle aged and old aged persons. Various tools of multiplatform communication strategy: Multiplatform communication strategy is constituted with two major tools primarily that include online communication platform and offline communication platform. With the help of online communication platform, the communicators intend to draw the attention of different community people belonging from various geographical areas (Del Mar Grando and Bonaut 2012). On the other hand, offline communication platform is used for the regional community primarily. For an example, most the Asian countries have still remained under developing. While promoting a business product in those under developing countries, marketing managers intend to utilize the platform of offline media such as radio, television, newspaper magazine, banner, hoarding, signboard and so many. Online communication platform: Among the online communication platform, the professional communicators primarily intend to use the popularity of social media in order to draw the attention of various different communities. Among the social media platform, the name of facebook, twitter, instagarm are most prominent (Friedrichsen and Mhl-Benninghaus 2013). With the help of facebook and twitter, people of various remote areas are able to keep a constant relation with each other. Numerous business organizations like to utilize the platform of facebook by providing online advertisements. People of different countries get the opportunities to see this advertisement (Garca-Avils 2012). As a result, their brand does not remain restricted within a particular regional area. This is one of the most effective ways to promote a new brand. Social media is one of the most popular platforms based on which various business organizations can reach their brand in the international market. Young generations are the fervent users of f acebook and twitter. Ghanam, Maurer and Abrahamsson (2012) stated that most of the countries of Australia, UK, US intend to utilize the popularity of online media. Due to the technological advancement, the people of these countries are well acquainted with social media platform. Off line communication platform Among the offline television platform the use of television is most prominent. Television has been considered as a mass communication that can multiply the messages. People of different areas come to know about the new brands and products. Business organizations generally intend to promote their product through television advertising. Most of the renowned organizations tend to pay for prime time so that their new product can draw the attention of most of the people. Goyanes and Drrenberg (2014) opined that middle-aged persons are the prime users of television. Therefore, business organizations can easily utilize television in order to draw the attention of target customers. Major strategies on multiplatform communication Multiplatform strategy has been used primarily in order to engage the people for making an effective communication (Guerrero, Diego and Pardo 2013). In case of any business organization, business experts like to follow multiplatform business strategy in order to draw the attention of people from various culture and background. The ways that multiplatform strategy can be applied are as followed: Customer centric strategy rather than the platform centric: One of the biggest reasons of using multiplatform strategy inside the organizations is to impress different kinds of customers. Various business organizations intend to use multiplatform communication strategy for drawing the attention of different kind of people (Korda and Itani 2013). People from 18 to 34 age group are mainly comfortable with online media. Therefore, business organizations like to use social media such as facebook, twitter for increasing the attention of young generation primarily. Creating a consistent and integrated attention: When a business organization intends to maintain a promotional activity, the business experts tend to use multiplatform media in order to quench the thirst of target consumers. As per the consumer behavior, people want to gather a detailed knowledge and information about a particular product before purchasing it (Lin 2012). Media is one of the most effective platforms based on which people of various cultures and background can come to detailed information about this specific brand. Therefore, multiplatform media is able to create a consistent attention in between the communicators and receivers. Understanding demographic differences Professional communicators like to segregate the multiplatform media as per the demographic market segmentation. Demographic market segmentation has been conducted according to gender, income status and age group of people. While launching a new business in a developed country like Australia, the business managers would like to segregate the market as per the income level of target consumers (Mic, Masip and Domingo 2013). The media has been utilized based on the age group. For an example, off line media such as television, radio, newspaper, magazines are primarily useful for the age of above 40 people. On the other hand, social media platform has been used for 18 to 35 age group primarily. Impact of multiplatform communication strategy: People get high benefits and facilities by using multiplatform communication strategy inside the organization. Before purchasing a product from a particular organization, the target customers can come to know an in-depth overview about this particular product. As a result, it is beneficial for both the organization and the customers. At the same time, this communication strategy is not devoid of some of its negative impact as well. However, in this part, both the positive and the negative impacts of multiplatform communication strategy have been discussed in detailed. To make an effective communication with the people By using multiplatform communication strategy, both the sender and receiver can make an effective interaction with each other. While promoting a new product business organizations like to create a public forum in the new media platform (Srensen 2013). Through this particular public forum both the service providers and the receivers are able to maintain a communication. Consumers are free to know their feedback about the product and service system of the company. In addition, they can make a complaint as well against the service system. Service providers on the other hand intend to change their business strategy as per the feedback received from the customers. In case of off line media, the business organization receives the feedback being delayed. With the help of off line media, consumers cannot get the opportunity to communicate directly with the organization. In spite of that it is undeniable that people of various culture and background are able to make an effective interact with the help of multiplatform media. To unite people in a huge platform Multiplatform communication strategy is able to unite people in a huge platform. For an example, if a business organization intends to give an online advertising in social media platform, this organization is able to create the attention of a large number of people at a time. They get the scope to receive numerous reactions from various people with the help of like post. Apart from clicking at the like button, people are to make comment on the same page. Organizations use to receive a million of comments in a same platform (Lin 2012). This particular feedback is very much helpful for the organization as well. They get the opportunity to change their business strategy in order to satisfy the needs and demands of the customers. In case of offline media platform, the type of maintaining unity can be considered in a different way. While showing a television advertisement people of various culture and attitude watch the same advertisement. From that perspective, it is undeniable that multiplatform communication strategy is definitely able to unite a large number of people in the same platform. The negative impacts of multiplatform strategies are as follows: Harmful for students: Both the offline and the online communication platform are harmful for the students as well. Especially online media platform renders addiction on the mind of students. They become addicted in piracy activities. As a result, it indirectly hampers the society. Scope to promote propaganda: Business organizations with the help of multimedia platform intend to involve in propaganda while promoting their business (Srensen 2013). While preparing the concept of advertisement, business experts like to use numerous epithets. With the help of these epithets, they can easily manipulate the customers. People generally intend to pay their attention to purchase the product by getting tempted from the colorful advertisements. Conclusion: This particular study has provided a detailed understanding about the importance of multiplatform communication strategy for maintaining an effective interaction in between the sender and the receiver. At the very beginning, the study has provided a clear concept about the multiplatform communication strategy. Among the various media platform the importance of offline media and the online media has been discussed in detail. Social media such as facebook, twitter have been considered in the category of online media. 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