Comparison of Paradise lost and Inferno Essay Example | Topics and Well Written Essays - 250 words

Comparison of Paradise lost and Inferno - Essay Example Both the writings portray Satan as an angel of God who turned astray and denounced the superiority of God. The devil assumed that he was equal in status of God and yearned to be greater than him. For this insolence, he was banished to have hell as his eternal abode. Milton’s description of Satan is quite interesting. According to Milton, Hell was Satan’s land where he ruled over the sinners. He had chosen to stay in the hell because according to him it was better to rule in hell than to serve in heaven. (Peter) In ‘Inferno’, Dante has portrayed devil as a ferocious being, whose sight instills fear in the hearts of the beholders. Satan has been given the opposite of what he has yearned, he desired for supremacy and sovereignty and even though he appears to be powerful and huge, he is small and helpless and his fate has been sealed to remain frozen in ice till eternity. Hell in Dante’s view was an endless torment to the sinners who were destined to ent er it. The hell is a place where there is no connection with the warmth of life and bitter frost and isolation is the only destiny. Even the Satan, the most foreboding prisoner of the hell had the bitterest fate. Milton presents a similar picture of the hell. According to him, even though hell was full of flames and fire, there was only darkness and hopelessness prevalent in its atmosphere. (Alighieri) Inferno and ‘Paradise lost’ provide captivating and detailed yet different views of Satan and hell and this difference is clearly evident in their writings.

Healthcare Analysis Essay Example for Free

Healthcare Analysis Essay 1. Differentiate among the terms strategic management,strategic thinking, strategic planning, and managing strategic momentum. Which of these activities is most important in a healthcare organization and why? ANS: Strategic management consists of the analysis, decisions, and actions an organization undertakes in order to create and sustain competitive advantages. strategic management is concerned with the analysis of strategic goals (vision, mission, and strategic objectives) along with the analysis of the internal and external environment of the organization. Next, leaders must make strategic decisions. These decisions, broadly speaking, address two basic questions: What industries should we compete in?How should we compete in those industries? These questions also often involve an organization’s domestic as well as its international operations. And last are the actions that must be taken. Decisions are of little use, of course, unless they are acted on. Firms must take the necessary actions to implement their strategies. This requires leaders to allocate the necessary resources. Strategic thinking is considered a key thought process of strategic management framework; is defined as the generation and application of unique business insights and opportunities, to create competitive advantage for a firm or organisation. It can be done individually, as well as collaboratively among key people who can positively alter an organisations future. Group strategic thinking create more value by enabling a proactive and creative dialogue, where we gain other peoples perspectives on critical and complex issues which is an important benefit in todays highly competitive and fast-changing business landscape. Strategic planning is an organizations process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. In order to determine the direction of the organization, it is necessary to understand its current position and the possible avenues through which it can pursue a particular course of action. Generally, strategic planning deals with several key questions like 1 What do we do? 2 For whom do we do it? 3 How do we excel? Strategic momentum is the tendency to maintain or expand the emphasis and direction of prior strategic actions in current strategic behaviour. The most important role as leader of an organization is strategy. The best way to sustain the momentum is by following the guidelines of the Essentials for Successfully Implementing the Strategic Plan and to continue to deploy the small group of people who share the vision and are engaged in helping you implement it. According to me strategic management is the most important activity in a healthcare organization, because a well-formulated strategy can bring various benefits to the organization in present as well as in future. 1 Strategic management takes into account the future and anticipates for it. 2 A strategy is made on rational and logical manner, thus its efficiency and its success are ensured. 3 Strategic management reduces frustration because it has been planned in such a way that it follows a procedure. 4 It brings growth in the organization because it seeks opportunities. 5 With strategic management organizations can avoid helter skelter and they can work directionally. 6 Strategic management also adds to the reputation of the organization because of consistency that results from organizations success. 7 Often organizations draw to a close because of lack of proper strategy to run it. With strategic management organizations can foresee the events in future and that’s why they can remain stable in the market. 8 Strategic management looks at the threats present in the external environment and thus organizations can either work to get rid of them or else neutralizes the threats in such a way that they become an opportunity for their success. 9 Strategic management focuses on proactive approach which enables organization to grasp every opportunity that is available in the market .2. List, describe, differentiate, and provide examples of the different levels of strategic management. ANS: 1 Corporate level 2 Divisional level 3 Organizational level 4 Unit level Corporate level strategies addresses questions like,†what business should we be in.?† For example if we take Trinity, what business should we do..? Health care, including hospitals, long term care units, hospices etc. The other question would be what other options should Trinity consider like mental health centers. Divisional level strategies are more focused and provide direction for a single business type. For Example Trinity Health, strategies must be developed for separately for hospital division, out patient units, hospice care etc.. how many hospitals are optional .. or what markets are available for new chain of hospitals. Organizational level Strategies includes strategies made at an individual organizational level like each hospital in Trinity’s hospital division may develop their own strategies depending upon the present market conditions. Unit level Strategies support organizational strategies through accomplishing various objectives. Unit operational strategies may be developed within departments of an organizations like a hospital with different units, example Medicine department, Surgery unit or paediatric unit etc

Harmful Aspects of The Automobile Essay -- Essays Papers

Harmful Aspects of The Automobile Air pollution refers to the presence of foreign substances in the atmosphere. Air pollution is a problem in countries where urban and population growth have been accompanied by the use of the automobile. Smog, carbon monoxide, and acid rain, are only a few of these foreign substances in the atmosphere. The negative effects these poisons have upon the environment and the human body are astronomical. Respiratory inflammation, impaired vision, learning disabilities, and death are all results that smog, carbon monoxide, and acid rain have on the human body. The deterioration of the ozone, and precious trees, as well as the destruction of many necessary rain forests are examples of pollution’s negative effects on the environment. Smog, carbon monoxide, and acid rain are all main roots to the deterioration of humans, as well as the planet. For additional information, see http://cses.scbe.on.ca/air4.htm. The first poisonous gas to be discussed would be smog. Smog builds when sunlight cooks everyday emissions from automobiles. Automobiles body paint, as well as gasoline fumes, all play a deadly role in the destructive path of smog. When these pollutants cook in the sunlight, they form ground-level ozone, which is the main component in smog. Pollutants are generated by traffic in urban areas. To view an example of a polluted see http://www-wilson.uesd.edu/education/airpollution (76k). The pollution is then blown from city to city in wind flows carrying toxins into the rural areas. â€Å"Motor vehicles are the main source of hydrocarbons and nitrogen oxides. The emission from motor vehicles combined with sunlight create a brown haze, which we have come to recognize as smog†(Deg... ...erioration of humans, as well as the planet. Works Cited - Degobert, Paul. Automobiles and Pollution. Warrendale PA: Society of Automotive Engineers, 1995. - Grad, P. Frank. The Automobile and The Regulation of it’s Impact on The Environment. Norman: University of Oklahoma Press, 1975. - Haslam, Sylvia. River Pollution: An Ecological Perspective. London: New York: Belhaven Press, 1990. - Meisel, S. William. Monitoring Carbon Monoxide Concentrations in Urban Areas. Washington: Transportation Research Board, National Research Council, 1979. - Schwieger, Robert G. and Elliott, Thomas C. Acid Rain: Engineering solutions, regulatory Aspects. New York: Hemisphere Pub. Corp. Magraw Hill, 1985. - Southwestern: The Student Handbook. 4 vols. New York: Harper Collins Publishers, Inc, 1997. 4 vols.

Graduation Speech Essay

â€Å"The heights by great man reach and kept were not attained by sudden flight, but they while their companions slept were toiling upwards through the night. †Ã‚  (Henry Wadsworth Longfellow  ) Members of the school board, principal and staff, distinguished guests in the audience and on the platform, parents, guardians, graduate, good afternoon. Our guest speaker for this afternoon is Mrs. Merlette Barrett-Fender. She was born in the parish of St. James. There, she attended the Salt Spring All Age School- later the Mt. Alvernia High School then went on to further her education at Shortwood Teachers’ College. She has worked at the Jamaica Telephone Company as an international operator. She later acquired a Bachelor’s Degree in Middle Grades Administration offered by Western Carolina University, at the Montego Bay site. Her zeal for leadership led her to access the Master of Science in Educational Leadership just two years later with the Jamaican Programme of Central Connecticut State University. She has worked at the Primary, Secondary and Tertiary levels of the education system, having the experience as class teacher, subject teacher of English Language and Literature at Cornwall College and as Principal. She presently holds the position of Academic Vice-Principal of Knox Community College. Mrs. Barrett-Fender posses a great love for her country and as a result has made the decision to remain in Jamaica. She takes great pleasure in working amongst Jamaica’s poorest, to help train and educate them and being the voice for some who are voiceless. As a member of the Upper St. James Consultative Committee, she conducts motivational talks to students and teachers. She is the lay preacher of the United Church in Jamaica and the Cayman Islands. She is dedicated to spreading the work of God for the upliftment of people. She possesses a vibrant personality, loves the outdoors, loves good company and enjoys helping others. Mrs. Barrett-Fender believes in having a sound character thus her everyday life is grounded in integrity. Her community involvement includes being a member of the Friends of the Hospital, the founder of Salt Spring All Age Past Students’ Association, past president and fund raising committee member, speaking at graduation exercises, Patron of the Knox Early Childhood Institute, motivational speaker, mentor and counselor. Ladies and gentlemen, boys and girls; please put your hands together as I introduce to some and present to the others Mrs. Barrett-Fender.

Diploma in H

[pic] Diploma in Hospitality and Tourism HT 1020 Marketing in H&T The outlet of Carrefour ® Lecturer: MR. Alvin Group name: 4+1 Group members: LI CHUNYAN |1111/9205 | |LIU FANGYU |1108/8812 | |HUANG JIAHUI |1112/9271 | |XU KE |1109/8920 | |YAO SHI |1201/9343 | Table of Contents 1. Introduction†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2. Background†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 3. Marketing Research†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 3. 1 Marketing Concept†¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 3. 2 Service Marketing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 3. 2. 1 Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 3. 2. 2 Service concept†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 3. 2. 3 Quality of service management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 3. 2. 4 Four-dimensional customer service†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 3. 3 Micro & Macro Environment Assessment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 3. 4 Analyze Consumer Behavior †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 3. 4. Cultural Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 3. 4. 2 Social Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 3. 4. 3 Personal Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 3. 4. 4 Psychological Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 3. 5 Segmenting Consumer Markets.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 4. News†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 4. 1 The Asia market territory is narrowing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 4. 2 Suspected price fraud†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 5. Recommended Strategy & Implementation Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 6. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦. 11 Reference†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 1. Introduction Our group has chosen Carrefour ® for our project. In this report, firstly we will introduce its history briefly and then we will focus on 5 areas to analysis assessment and provide the detail that will enhance good marketing image/branding. The report will be conducted by analysis process, including situation analysis, identifying and explaining strategies, target customers needs and wants as well as the recommended implemented plans. 2. Background (History) The Carrefour Company was established by the Fournier and Defforey families in 1959.Over the past 40 years, the Carrefour group has grown to become the first largest retailer in Europe and the second largest retailer in the world, the group currently operates four main grocery store formats: hypermar kets, supermarkets, cash & carry and convenience stores. 3. Marketing research 3. 1 Marketing Concept Here are five key concepts under the Carrefour conduct their marketing activities. As we know, Production Concept is a concept where goods are produced without taking into consideration the choices or tastes of your customers. The Carrefour goods in the global procurement.A commodity into Carrefour, manufacturers must first obtain a recognized headquarters negotiations, each branch orders through the system. Carrefour has an international commodity department, responsible for looking for resources in the world, Commodity introduced to purchasing department, then he will ordering the goods . But, Product concept is the understanding of the dynamics of the product and showcase, the best qualities of the product. Carrefour is based on low prices, excellent customer service and a comfortable shopping environment for consumers to provide the required products of daily life.Carrefour limi ted and carefully select the types of goods , It will first consider the needs of customers ,From customers, employees, vendors, competitors obtain information to adjust the classification and respond to market trends, we need to understand the outside message, and then the reaction in the shop. For example, in 1994, Carrefour did not sell cosmetics, it selling computers in 1995 began selling cosmetics, computers. The Carrefour goods are usually priced lower than other markets .The Carrefour goods are usually priced lower than other markets, In 1987 ,Carrefour in Taiwan set off a sales promotion, reduce price lower than the normal market price of 20% to 50% , Carrefour through such sales way to make a profit . Carrefours through low-cost strategy, not only quickly occupied the market, and gradually establish a major feature of the full range. Sixties and seventies of the twentieth century, Carrefour launched â€Å"Vivez Libre† merchandise, free product is cheap unbranded prod ucts, the advertising slogan is: † ‘free product', no name, just as good, and cheaper. Within two weeks, 80 percent of consumers tried free products, 70% of consumers become repeat customers, This success is based on a basic concept of Carrefour, that customer philosophy. This is the marketing concept of Carrefour. Carrefour did not forget their social responsibility and is committed to safeguard the quality and safety of products, spare no effort to promote the Carrefour Quality System, and around the farmers in China to jointly develop green products and organic food, from product design, packaging and logistics the pursuit of environmentally friendly low-carbon.In addition, it balance to the † 3c model † 3. 2 Service Marketing The world economy nowadays is increasingly characterized as a service economy that Marketing services holds a unique place in business acumen and required different strategies to be successful. Services are characterized by being int angible, perishable, variable and inseparable from their provider. Marketing Services is not just about selling something, it is a true encounter . In fact, the growth of the service sector has long been considered as indicative of a country’s economic progress.Economic history tells us that all developing nations have invariably experienced a shift from agriculture to industry and then to the service sector as the main stay of the economy . services now increasingly represent an integral part of the product and this interconnectedness of goods and services is represented on a goods-services continuum. 3. 2. 1 Services environment Carrefour supermarket have a warm feeling for consumer, it can increase sales. They offers holiday shopping channels, during the holiday season, customers can enjoy the convenience of shopping and fast.External environment provides parking, special offers the announcement district and have different partition; wine drinking area, recreation area, bu lk, grain and oil area, Hardware District. In each partition have the difference between all kinds of goods. The best-selling products usually put in the customer more easily to find it. If you can not find something, inside the supermarket staff will give you the greatest help. 3. 2. 2 Carrefour's service concept People-oriented . Carrefour attaches great importance to direct contact with the customer a line employee education and training .Because lower-level employees have the biggest impact on service perceptions. So that employees fully understand and comprehend enterprise service marketing's overall goals, enhance their customer service sense of responsibility and sincere love, and pay attention to cultivate their dealing with customers, and establish a good relationship with the customer. 3. 2. 3 Carrefour’s quality of service management. Quality service ensures that customers are satisfied with what they have paid for, and maintain the key to customer satisfaction is the level of product quality.For service companies provide intangible products, the evaluation of both the quality of their services include: customer service content beyond the basic services provided by the enterprise, also including the specific quality of the various services offered by the enterprise project. 3. 2. 4 Four-dimensional customer service Carrefour has four-dimensional customer service system that all the stores to install the â€Å"service satisfaction survey system†, they can collect customer feedback as an important indicator of the stores appraisal to urge stores that continue to improve and optimize the services to improve the management level. . 3 Micro & Macro Environment Assessment The first time Carrefour created a new type of sales market, the hypermarket in 1963, the first time Carrefour set up the huge supermarket In French in the same year. The first time Carrefour entry international market in1969, for now have more than 10000 stores in 31 count ries and area, it is the NO. 39 top Fortune Global 500 in 2012.Although the Carrefour is powerful in the world, it also has the weaknesses; the online shop development of Carrefour is lacking behind as compare to competitors, market in some countries lack of management or expertise in this business. The way of Carrefour to development is at current markets possible to amplification at new aspect, or opens the stores in some countries that it didn’t open before, such as some third-world country, this action not only can set up the new market for Carrefour but also can increate the opportunities of the local.Absolutely, the Carrefour faces some threats; recent years there is a increase of competitors, thus causing a drop in market shares. Economy problem in Europe, has causes many forms of difficulty including revenues, costs and also trades. These are microenvironment of Carrefour. In the macro environment of Carrefour by using PEST to analysis the China market. China’s membership in WTO has helped oversea investor to easily penetrate into the China market due to government standardizing its market laws and regulations to international standards.Having one of the world largest population, the open market to the world has boast China’s economy thus causing increase of wealth in the population, increasing the amount of middle class consumers greatly attracts foreign investors like Carrefour; To enter the market or expand their market shares in China. Due to internationalization, China social and culture is more or less affected as they are more exposed to the world, they are becoming more and more westernize.Better wealth and social changes have also changes peoples buying behavior, consumers who have better income naturally believe that overseas products might be better than local ones. Such belief and buying behavior have causes brand and business from other country to target China’s high spending market. Open market to the world als o leads to increase research and development in the country, as company and business coming in means that factory like assembly and production factories will start to move in too.Technology and expertise start to increase in China due to this flop of business vast development. Business like Carrefour who carries house brand will consider moving it’s factories of production to China due to low labor costs and also the improve of technology and expertise will minimize the difficulty of shifting of factory; thus fast improvement in technology and expertise encourages business to shift it’s production or assembly line factory to China. 3. 4 Analyze Consumer Behavior In recent years, Consumer makes many buying decisions everyday.When it comes to shopping, the first thing come to the shopper mind is supermarket. The supermarket and people's lives are closely interrelated. However, supermarket environment, service attitude, commodity classification create a lot of influence o n shoppers desire to shop. 3. 4. 1 Cultural Factors One of the main characteristics affecting consumer behavior is a Culture factor, which exert the broadest and deepest influence on consumer behavior. For Carrefour, the business scope includes daily provisions, clothing, household appliances and etc. They have all kinds of goods that one need.It is now introducing KFC in the shopping concept. FuNaiTe dry cleaning shop is another concept. It has more than 50 different brands available in the market. It is like a collection of store and leisure, catering and entertainment as one of the major integrated stores. They can completely satisfy the consumers â€Å"One-stop shopping† daily life consumption demand. There are three values that Carrefour always adheres to. They are Committing, Caring and staying Positive. They respect the customer's shopping freedom and want as much customers as possible.For customers, employees and suppliers, they have to trust each other. 3. 4. 2 Socia l Factors A consumer’s behavior is influenced by social factors. The Carrefour group is also responsible for the society. Carrefour actively participate in China's public welfare undertakings and community activities, supporting and participating in Beijing's bid for the Olympic Games and Shanghai world expo bid, and with a variety of forms to the affected areas, hope school, welfare institutions urgently needed goods donated. All of these influences our consumers and let our life more colorful.So people like to go Carrefour for consumption. 3. 4. 3 Personal Factors A buyer’s decisions are also influenced by personal characteristics. The economic situation of buyer is very important in purchasing goods. For Carrefour, they are not only providing the consumer Variety and special commodity to choice, such as food, Personal care, home supplies, Style leisure and so on. But they also have many promotion activities. Let consumer feel the money that was spent is valued. Beca use of the â€Å"One-Stop Shopping† concept, buyers managed to save time in shopping.Carrefour determined in expanding as many business lines as possible, so that customers can purchase a neat daily necessity catered to all the classes, which located in different level of consumption customers. Commodity classification allows buyers to easily find things they are looking for in the shortest period of time frame. 3. 4. 4 Psychological Factors Psychological factors also play a role in consumer behavior. For example the Carrefour make full use of light and off-price merchandise to create the whole store a better atmosphere. As if making the customer feels the urge to buy upon entering Carrefour. . 5 Segmenting Consumer Markets we can identify from 7 aspects to segmentation consumer market. The first aspect is the geographic segmentation. Geographic Segmentation is collecting and analyzing information according to the physical location of the customers or other data source. Carre four marketers use geographic segmentation because they know where to sell their products to increase advertising and sales effect. For example, there are different numbers of population among each province in China then Guangdong consists of highest population with 160,000,000 peoples.Therefore, Carrefour should put more attention in Guangdong as the geographic in Guangdong is stronger compare than other province. Secondly, demographic segmentation calls for dividing the market into groups based on variables like age, sex, income, family life cycle, religion, education etc. Carrefour has targeted their demographic segment on age groups to enhance the performance of the organization. By age group report, age group from 15 to 64 years old had the highest number of people.In short, Carrefour Company should focus more on age group from 15 to 64 years old by identify their needs and wants. In this age group from 0-14 years old, they are more demanding in toys, milk, nappies, baby foods and prams. Age group from 15-64 years old has a broader and variety needs such as fashion item, cosmetic, apparels and health care products. Age above 65 have less demand, they like to buy a newspaper. Next, gender segmentation calls for dividing a market into different groups based on sex. Men tend to be cigarette and wine, whereas women tend to cosmetics and clothes.Fourthly, Carrefour marketers focus on the age and life cycle segmentation including provision of different products or use different marketing method for different angles and life cycle group. Fifthly aspect is income segmentation. Since the present income gap still very big, low-income people could not afford some expensive things, such as diamond and gold. Next is psychographic segmentation. It calls for dividing a market into different groups based on social class, lifestyle, or personal characteristics. Finally aspect is behavioral segmentation.This group based on consumer knowledge, attitudes, uses, or responses to a product. Carrefour marketers believe that behavior variables are the best starting point for building market segments. 4. News 4. 1 The Asia market territory is narrowing. On July 5th of 2012, according to people familiar with the matter, Carrefour trapped in big shareholder pressure, they are considering selling its branch, Malaysia, Singapore and Thailand, in order to raise $1 billion. Carrefour has been hiring Goldman group, UBS assist to asset auction. However, the plan is still in the primary stage. 4. 2 Suspected price fraudThis year ,on January 6, by the national development and reform commission disclosure suspected price fraud, using the original fiction to attract customers high settlement, not to perform price commitment, misleading price marking and so on the many kinds of fraud. For example, Shanghai Carrefour Nan Xiang shop sales bow and arrow spherical teapot, price tag labeling each 36. 80 Yuan, the actual settlement price 49. 00 Yuan each, Sales clove auspiciou s teapot, price tag labeling each 36. 90 Yuan, the actual settlement price 66 Yuan each. 5. Recommended Strategy & Implementation PlanThey should improve the quality of service of the employees, at the same time clearly the price supermarket products. That can not engage in fraud. Attention should be paid to the education and training of the front-line employees in direct contact with customers, so that they fully understand and appreciate the overall objectives of the enterprise services marketing, and enhance their sense of responsibility for customer service and a sincere love and attention to train them to deal with the customer, with the customer to establish good relations and other aspects of high-level skills. 6. ConclusionThrough the marketing research of Carrefour, We know that committed, caring and positive, these three values reflect the Carrefour’s culture. The Carrefour marketing concept is to low prices, excellent customer service and comfortable shopping envir onment for the vast number of consumers with daily life for all kinds of consumer goods. To customer commitment is in the price, product variety, quality, service and convenience and so on, various aspects meet the needs of the consumers. Carrefour as the greatest influence of first-class enterprise in the world, they also still exist some defects to be changed.In general, Carrefour provided the best service to customer and consumer everyday. Let everyone to enjoy better quality of life everyday. Reference list Carrefour. 2011. Current news. [online] Available at: http://www. carrefour. com/cdc/group/our-group/. [Accessed November 11 2011]. Anonymous , 2004 , Carrefour's mature PR . [online] China : Si Rui management . Available at: http://esoftbank. com. cn/wz/81_9503. html [Accessed November 12 2012] ZhaoQi. 2010. Carrefour difficulties and service mode change. China: WangHan, Wal-mart pattern Vs Carrefour mode.Gai Gai. 2012. Carrefour. [online] Available at: http://baike. baidu. com/view/18119. htm. [Accessed November 11 2012]. CongXiao,N. 2011. Carrefour price fraud event. [online] Available at: http://finance. people. com. cn/GB/8215/210272/234396/16257633. htm . [Accessed November 11 2012] Beckham, H. W 2008,  EBSCO Research Starters – Academic Topic Overviews : Competitive Strategy, EBSCO Publishing Inc. ,  Ã‚  viewed 10 November 2012, Ebsco Host database. Porter, M. E 2008, The Five Competitive Forces that Shape Strategy. Harvard Business Review, p. 86-104.

Definition and Examples of Bowdlerisms

Definition and Examples of Bowdlerisms Definition Bowdlerism is the practice of of removing or restating any material in a text that might be considered offensive to some readers. Verb: bowdlerize. The term bowdlerism is an eponym derived from Dr. Thomas Bowdler (1754-1825), who in 1807 published an expurgated edition of William Shakespeares playsa version in which words and expressions are omitted which cannot with propriety be read aloud in a family. Examples and Observations Long before the British physician Thomas W. Bowdler (1754-1825) and his sister, Henrietta Bowdler (1754-1830), took it upon themselves to make the plays of William Shakespeare safe for innocent eyes, the wholesale editing of another authors writing so that it might be more palatable to prudish tastes was known as castration to some, winnowing by others. But with the publication of the first edition of the Family Shakespeare in 1807, the world of letters got a new verbbowdlerizeto identify the process of literary expurgation. . . . Immensely popular in their time, these sanitized versions of the plays were the principal text by which Englands national poet reached thousands of impressionable readers for close to a century, the dialogue discreetly pruned of any reference to God or Jesus, with every hint of sexual pleasure or misconduct snipped out. . . .Some discriminating readers were outraged, to be sure. A writer for the British Critic railed that the Bowdlers had purged and castrat ed Shakespeare, tattooed and beplaistered him, and cauterized and phlebotomized him. But bowdlerism was far from being abandoned, and was adopted by numerous successors, Noah Webster and his heavily expurgated American dictionaries and William Michael Rossettis watered-down British edition of Walt Whitmans Leaves of Grass among the more egregious examples.(Nicholas A. Basbanes, Every Book Its Reader: The Power of the Printed Word to Stir the World. HarperCollins, 2005) Perhaps there is no greater tribute to the supposed power of literacy and no greater literary testament to unresolved infantile conflicts than 19th-century bowdlerism.More than words were changed. Double entendres and sexual allusions of various sorts were cut out or restated. In King Lear, the Fools codpiece song was eliminated, as was Gonerils lament about the knights brothel activities. Pepyss faithful and literate recording of his sexual experiences, and fanciful pictures, such as the voyeuristic Lilliputian army that subdued Gulliver or Swifts classically nonerotic detailing of the Brobdignagian breast, fared no better.(Richard S. Randall, Freedom and Taboo: Pornography and the Politics of a Self Divided. University of California Press, 1989)Before and After the Bowdlers[T]he practice of bowdlerism was already well established before the Bowdler family started to wield the blue pencil. Charles Wesley in 1744 published his Collection of Moral and Sacred Poems, From the Most Celeb rated Authors, in which about 100 poems have lines missing or substituted. Subsequent decades saw pruned or purged collections of poets as diverse as the Earl of Rochester, Abraham Cowley, and Matthew Prior. . . .Although bowdlerism is regarded as something of a joke from a contemporary liberated viewpoint, it has proved far more tenacious and widespread than is generally realized. Many works lacking any tincture of obscenity, some at the heart of the English literary tradition, are bowdlerized. It is only fairly recently that school editions of Shakespeare have become unexpurgated. An American study by James Lynch and Bertrand Evans, High School English Textbooks: A Critical Examination (1963) showed that all of the eleven prescribed editions of Macbeth were bowdlerized. Most editions of Gullivers Travels still excise the grosser physical details. In the United States hardly a year passes without some protest over prescribed school texts regarded as blasphemous or profane in some w ay.(Geoffrey Hughes, An Encyclopedia of Swearing: The Social History of Oaths, Profanity, Foul Language, and Ethnic Slurs in the English-Speaking World. M.E. Sharpe, 2006) Bowdlerism and CensorshipIn Dr. Bowdlers Legacy: A History of Expurgated Books in England and America (1992), Noel Perrin distinguishes between censorship and what he calls bowdlerism. While the former is generally done by governments for political reasons, bowdlerism is done by individuals for moral ones. While censorship is usually imposed on books before they are published, and leads to their being withdrawn, bowdlerism comes afterwards, and is a form of editing. The book in question still appears, but in a form judged suitable to what is seen as an audience needing protection.(Philip Thody, Dont Do It!: A Dictionary of the Forbidden. St. Martins Press, 1997)Contemporary Bowdlerism . . . and FoodBowdlerism targeted profanity and sexual explicitness and [Thomas] Bowdlers activities led to the progressive sanitising (or bowdlerising) of a range of workseven the Bible was a targeted text. Clearly, these days the definition of dirt has shifted considerably and the goals of modern-day bowdlerites are very different. Texts are now likely to be cleansed of references to things like race, ethnicity, and religion.The US has seen a lot of these kinds of cleaning-up activities in recent years. They might even extend to the food superstitions of todaycalories, carbohydrates, cholesterol, sugar, caffeine, and salt. Apparently, US publishers are now expected to omit references to, and illustrations of, foods that are high in these shocking substances. . . . In her account of the rampant sanitizing of textbooks and state education testing services in the US, Diane Ravitch includes a substantial hit list of foods . . ..The banned substances include things like bacon, butter, margarine, cakes, sweets, coffee, condiments, corn chips, cream, cream cheese, doughnuts, French fries, fruit punches, gravy, honey, jam, jelly, preserves, ketchup, juice drinks, pickles, pies, potato chips, pretzels, salad dressings, mayonnaise, salad oil, shortening, salt, fizzy drinks, sour cream, su gar (of all kinds), tea, whipped cream. The list goes on.(Kate Burridge, Gift of the Gob: Morsels of English Language History. HarperCollins Australia, 2011) Pronunciation: BODE-ler-iz-em

Thomas Edison1 essays

Thomas Edison1 essays Thomas Alva Edison Thomas Alva Edison was one of the greatest inventors. He was a smart man. Thomas invented many things such as the light bulb and phonograph. Without the light bulb we would still be using candles and lanterns like they did many years ago. Although Thomas was deaf he Thomas Alva Edison was born on February 11, 1847 in Milan, Ohio. He had many family members. He had a father named Samuel Odgen Edison and a mother named Nancy Elliott Edison. Thomas' mother pulled him from school because Thomas' teacher called him a "retard." Nancy Edison taught her son at home. Thomas has six siblings and he was the youngest child in the Edison family. Thomas was interested in many things as a child. At age twelve Thomas got a job at the Grand Trunk Railroad. While working at Grand Trunk Railroad Thomas was a typesetter, press operator, editor, and publisher of his very own newspaper called the "Herald." Thomas got his news for his newspaper from telegraphers at other train stations. Thomas liked many things, but mathematics was not one of them. He enjoyed reading books about science and philosophy. His favorite book ever was Isaac Newtown's Principia Mathematica. Thomas was interested in inventing the light bulb. Thomas was a scientist as a kid. He like to test many things. When he was young he built a laboratory in the family's basement. Thomas did experiments he found in science books and got jars and chemicals for experiments from local shopkeepers. Thomas also used a spare train car for another laboratory. Thomas studied books on mechanics, manufacturing, and chemistry at the public library. He spent a long time studying Newtown's Principles. He also read lots of books such as Gibbon's Decline and Fall of the Roman Empire, Hume's History of England, ...

Simple Dîner Verb Conjugations in French

Simple Dà ®ner Verb Conjugations in French Among the French verbs related to food, you will use  dà ®ner  often because it means to have dinner. Its an easy word to remember, though you do need to watch the spelling because the letter I uses an accented à ®. Beyond that, you will also want to conjugate it in order to say had dinner or am having dinner. Conjugating the French Verb  Dà ®ner Dà ®ner  is a  regular -ER verb, and it follows a very common verb conjugation pattern. You will find these same endings in related words like  dà ©jeuner  (to have lunch),  cuisiner  (to cook), and countless other verbs. In order to conjugate  dà ®ner, begin with the verb stem of  dà ®n-. To this, we add a new infinitive ending for each tense as well as each subject pronoun. For instance, I am having dinner is je dà ®ne, and we will have dinner is nous dà ®nerons. Its true that there are many words to memorize here, and practicing these in context will help tremendously. Luckily, you can use it every evening when you eat dinner. Subject Present Future Imperfect je dà ®ne dà ®nerai dà ®nais tu dà ®nes dà ®neras dà ®nais il dà ®ne dà ®nera dà ®nait nous dà ®nons dà ®nerons dà ®nions vous dà ®nez dà ®nerez dà ®niez ils dà ®nent dà ®neront dà ®naient Present Participle When we want to use the  present participle, the ending -ant  is added to the verb stem. This leaves us with  dà ®nant, which can be an adjective, gerund, or noun as well as a verb. Past Participle and Passà © Composà © The imperfect and the  passà © composà ©Ã‚  each express the past tense had dinner in French. To form the latter, you will begin by conjugating the  auxiliary verb  avoir  to match the subject pronoun. After that, attach the  past participle  dà ®nà ©. For example, I had dinner is jai dà ®nà © and we had dinner is nous avons dà ®nà ©. Simpler Conjugations to Learn When having dinner is not guaranteed, the subjunctive verb mood can be used. And when that dinner relies on something else happening, use the conditional form. When reading French, you will likely encounter the passà © simple or the imperfect subjunctive. While not essential to your studies, being able to recognize these is a good idea. Subject Subjunctive Conditional Passà © Simple Imperfect Subjunctive je dà ®ne dà ®nerais dà ®nai dà ®nasse tu dà ®nes dà ®nerais dà ®nas dà ®nasses il dà ®ne dà ®nerait dà ®na dà ®nà ¢t nous dà ®nions dà ®nerions dà ®nà ¢mes dà ®nassions vous dà ®niez dà ®neriez dà ®nà ¢tes dà ®nassiez ils dà ®nent dà ®neraient dà ®nà ¨rent dà ®nassent The imperative verb form of  dà ®ner  is relatively simple. The point of these statements is to make it quick, so we drop the subject pronoun. Rather than saying tu dà ®ne, simplify it to dà ®ne. Imperative (tu) dà ®ne (nous) dà ®nons (vous) dà ®nez

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How essential is the measurement of personality for organisations - Essay Example Development is the growth of the body and the mind; it is the enhancement of the personality in its most fine sense, to its highest degree. Dedication is the blessing of the well disciplined and properly developed personality traits, for a dignified and noble cause. (Aiken, L. R. (2006) Discipline on the other hand, is a negative aspect of the ethics trait, and it sought to control desires, fervor and craving. Sometimes, when describing a famous person or a well-known person, we hear the words â€Å"he has a ‘beautiful personality† When a person is a possessor of such great virtues such as will power, good self confidence, earnestness, integrity, power of discrimination and pleasing manners, he is known to have a good personality. And when that is the case, then no doubt a good personality is attractive to others and that in itself, leads to external beauty. Following the famous saying â€Å"do not judge a book by its cover† we must not take good looks as a sign of a good personality. A good looking face is always deceiving. If we go by the dictionary meaning of personality, it is the incorporated compilation of a person’s psychological, emotional, intellectual, and physical characteristic, as they are shown to other people.(Neukrug, E. S., & Fawcett, R. C. (2010) Large organizations, before hiring employees, put them through tests which are specially designed to measure the different dimensions of a personality and its related characteristics.( Grout, J., & Perrin, S. (2002).   These tests are not conducted to predict the behavior of the employees but to single out individuals, who may have a tendency for troublemaking, or may be frauds or engage in theft. Employers use personality tests to understand the traits of their employee and whether the employee is the best fit for the organizational setting. Unlike normal tests, a personality test require the applicant to answer questions which are both pleasant and unpleasant, and in turn reveal

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Judgment of Auditors - Research Paper Example The auditor has to be independent and objective during all the instances that he has to rely upon his judgment to assess the impact of any evidence and should be careful that his independence and objectivity is not impaired. In the start of the audit, the auditor plans his course of work that has to be performed during the audit of any client. During the planning, the auditor accounts for the client business risk, operations, position of the client, financial health and other audit determiners. The level of work that is to be performed by the auditor provides the auditor to plan the work and allocate the working hours of the audit for which the previous year’s hours are taken as a base and a time budget is prepared for the audit to be conducted in a timely manner.   During the preparation of the budget, the managers, as well as the seniors, lay emphasis on the cost control because of the fact that their motivation is provided through the evaluation of their performance. The firm also communicates it to the seniors as well as the managers regarding the fees that the firm will obtain from a particular client and this is communicated well before the preparation of the time budgets so that the short term profitability can be kept in mind. This approach of the auditors impairs the judgment and therefore the independence and the objectivity of the audit as the auditors pay less attention to the audit and exercise lesser judgment and expertise due to lack of time and pressure to complete the work on time. The increased fee pressure tends to decrease the positive impact on the risk assessment of the auditor and that has a direct consequence on the auditor’s judgment which may later impair the objectivity of the audit.

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Total Quality Management Case Study Example | Topics and Well Written Essays - 1750 words

Total Quality Management - Case Study Example Total Quality Management helps in integration of activities, which constitutes of the integrated system of various principles and is the prime determinants of sustainable competitive advantage for any other company. To retain customers and to create customer value the management needs to focus on providing employees a service, which is customer effective than its competitors. The customer satisfaction transforms into customer delight when the services and goods exceed customer expectations. TQM approach helps in improving the quality of services and goods on a continuous basis, which involves the participation of the individuals at every level and phase of organization. The Japanese organizations were the first to adopt the TQM approach during the early 1950’s. TQM includes methods like Just in Time and Jidoka, which means in station quality. Just in Time system is the most widely used TQM approach which involves the flow of materials in processed way where the right part is r eceived at the right time and the right place. (Radisic, n.d.).The Kanban or the instructions are received from customers and helps in the process of replenishment of the material parts. The results are the establishment of pull approach towards production activities followed in most of the companies. The concept of Jidoka is extremely complex in nature and is not popular amongst other companies. This relates to the types of intelligence machine, which has the potentiality of stopping the production process

Human Resource Management and behaviour theories Essay

Human Resource Management and behaviour theories - Essay Example According to the study conducted it can be noted that the HRM landscape is changing due to various internal as well as external pressures. This can be illustrated by aspects related to HRM performance, HRM best practice as well as strategic human resources management. On the other hand, it can also be said that the changing HRM landscape is closely tied to the aspect of organisation or employee behaviour hence the HR manager has a significant role in deciding the intervention mechanisms that may be considered in using key performance management tools to drive organisational performance. Thus, the manager has a role to identify the needs of the employees and try to fulfill them in a bid to enhance their performance and the organisation as a whole. Strategic human resource management theorists confirm that human resources practices transform into high-performance work practices if HRM and organisation behaviour frameworks have been propagated. It is also believed that there is a correl ation between HRM practices such as recruitment and selection, employee training and development and employee/organisational behaviour tools such as motivation, employee engagement, empowerment and commitment. According to Combs et al, the Human resources are considered to be effectual and liable for company’s growth and progression, lead to increase in productivity and will surely control the costs as well. As such, this essay seeks to critically evaluate the influence of HRM practices and organisational behaviour on organisational performance.... According to Combs et al (2006), the Human resources are considered to be effectual and liable for company’s growth and progression, lead to increase in productivity and will surely control the costs as well. As such, this essay seeks to critically evaluate the influence of HRM practices and organisational behaviour on organisational performance. The changing HRM landscape organisational behaviour rhetoric The changing landscapes of HRM and organization behavior rhetoric have evolved over time and have had a significant impact on the performance of the employees as well as the organisation as a whole. Earlier, personnel management was primarily concerned with influencing the efforts of the employees towards the attainment of the company’s goals of realizing its profits and the needs of the employees as well as aspects related to their behavior were not given significant priority. During the current period, it can be noted that HRM turns out to be a supporting pillar for the employees and look towards their betterment. Changing HRM landscape leads to tremendous change in the way organisations operate and the managers have a duty to look for these changes. Thus, Michael & Susan (2008) suggest that HR professionals are constantly challenged to meet three competing aims: Striving to be cost effective by reducing the cost of operating services to meet the increasing demands of line managers and employees address the strategic objective of organization Apart from these various influences such as, adoption of technology in HR practices, outsourcing, transactional or routine activities, allocating more responsibilities to line managers are some of the factors characterizing the changing landscape of

Wal Mart Case Analysis using Porter's Model Study

Wal Mart Analysis using Porter's Model - Case Study Example This helps in improving the supply chain and lowering the cost of distribution. Third competitive advantage is its advanced technology of data mining. With the help of data mining, they are able to gather useful data for the suppliers, improves customers satisfaction with the help of accurate demand forecast. The cost is reduced as there is no excess of inventor. The forth competitive advantage is Wal Mart work force culture. It values more for the customers; it is not compromised in any ways. The stores are able to response quickly to the changing demand. Lastly it’s the EDLP (everyday low price). With the help of EDLP customer satisfaction is improved through low price. The advertising cost is also reduced and steady price improves the supply chain (Quelch, p.189-192). The individuals can easily shift to some other competitors who offers product at a lower price than Wal-Mart. But the consumers will lose the convenience with the organization. Thus the power of consumer is me dium. Entry barriers for new players are high compared to its competitors due to high initial set up costs such as distribution channels and this is because Wal-Mart has good distribution systems, huge brand name. Wal-Mart has an absolute cost advantage. Therefore the threat of new entrant is low. Threat of substitute is low as there are not many companies which offer low pricing and convenience. The customers may switch off to other speciality stores but they would not find the low pricing strategy of Wal-Mart.

Human Resource Management and behaviour theories Essay

Human Resource Management and behaviour theories - Essay Example According to the study conducted it can be noted that the HRM landscape is changing due to various internal as well as external pressures. This can be illustrated by aspects related to HRM performance, HRM best practice as well as strategic human resources management. On the other hand, it can also be said that the changing HRM landscape is closely tied to the aspect of organisation or employee behaviour hence the HR manager has a significant role in deciding the intervention mechanisms that may be considered in using key performance management tools to drive organisational performance. Thus, the manager has a role to identify the needs of the employees and try to fulfill them in a bid to enhance their performance and the organisation as a whole. Strategic human resource management theorists confirm that human resources practices transform into high-performance work practices if HRM and organisation behaviour frameworks have been propagated. It is also believed that there is a correl ation between HRM practices such as recruitment and selection, employee training and development and employee/organisational behaviour tools such as motivation, employee engagement, empowerment and commitment. According to Combs et al, the Human resources are considered to be effectual and liable for company’s growth and progression, lead to increase in productivity and will surely control the costs as well. As such, this essay seeks to critically evaluate the influence of HRM practices and organisational behaviour on organisational performance.... According to Combs et al (2006), the Human resources are considered to be effectual and liable for company’s growth and progression, lead to increase in productivity and will surely control the costs as well. As such, this essay seeks to critically evaluate the influence of HRM practices and organisational behaviour on organisational performance. The changing HRM landscape organisational behaviour rhetoric The changing landscapes of HRM and organization behavior rhetoric have evolved over time and have had a significant impact on the performance of the employees as well as the organisation as a whole. Earlier, personnel management was primarily concerned with influencing the efforts of the employees towards the attainment of the company’s goals of realizing its profits and the needs of the employees as well as aspects related to their behavior were not given significant priority. During the current period, it can be noted that HRM turns out to be a supporting pillar for the employees and look towards their betterment. Changing HRM landscape leads to tremendous change in the way organisations operate and the managers have a duty to look for these changes. Thus, Michael & Susan (2008) suggest that HR professionals are constantly challenged to meet three competing aims: Striving to be cost effective by reducing the cost of operating services to meet the increasing demands of line managers and employees address the strategic objective of organization Apart from these various influences such as, adoption of technology in HR practices, outsourcing, transactional or routine activities, allocating more responsibilities to line managers are some of the factors characterizing the changing landscape of

Issues in Global Business and Strategic Concepts Essay

Issues in Global Business and Strategic Concepts - Essay Example The paper also recommends certain inputs which might be beneficial for the company in its future operational growth and expansion in the emerging market of India. The report portrays that the performance of the company from the past few years has not been quite impressive which has further affected its brand image as well as the trust and confidence of its investors in the global periphery. It has also been observed that poor performance of the company has been associated with some of its internal weaknesses such as uncontrollable expansion of product lines and lacuna in complying with ethical standards and consumer needs which has hampered its presence in all over the global market. ... It has been learnt that the brand image of the company has weaken and sales of the company has declined considerably owing to the competitive forces underlying the international consumer electronics industry. To be precise, in its recent operations, the company has been witnessing various issues such as branding problem, legal interventions for hacking issues and fall in share price among others. These issues affected the trust of the investors on the future performance of the company owing to which its international growth, especially in developing nations such as India, where consumer buying behaviour is highly fluctuating, has been hampered significantly. Emphasising on the current status of Sony, this study will aim to present a portfolio report on the current strategic position of Sony by analysing all the elements of its business which shall be helpful for its further expansion and growth in the Indian market. The paper would further recommend the company with some strategies t hat would be helpful for it in its expansion to an emerging market. Background Information Company Overview Sony Corporation is one of the most familiar brand names in the world today. The company mainly manufactures audio, video and information technology products for consumers all over the world. It has been noted that the prime vision of the company is to manufacture and market products based on the preferences of the customers and enable them to enjoy a new digital entertainment experience. With this concern, the company has been operating to make certain that every product it offers should be of A-grade quality as per the industry standards (Sony, 2013). Critics have often argued that the success of the company is largely due to its innovative

The Main Purpose of Magnetic Separation Machine Essay Example for Free

The Main Purpose of Magnetic Separation Machine Essay The magnetic separator is one of commonly used preparation equipments in magnetic separation factory. It has dry and wet two types. According to types of magnets, it can be divided into permanent magnet type and electromagnet type. It is also can be divided into strong magnet type, middle magnet type and weak magnet type according to the magnetic field strength. Different magnetic separators have different characteristics and performance. The common things have magnetite iron ore (belong to strong magnetic minerals), hematite (belong to weak magnetic minerals), limonite, lens iron ore, siderite (they are weak magnetic minerals), etc. They are the raw materials of iron and steel industry, Chinas iron ore grade is low, most of the impurities high, so more than 80 percent of the need for magnetic separation. Manganese, such as hard manganese, pyrolusite, rhodochrosite are weakly magnetic, commonly used in magnetic separation recovery. Ilmenite, wolframite, monazite (phosphorus cerium lanthanum mine), niobium-tantalum minerals are weakly magnetic minerals. Also commonly used in the recovery of magnetic separation. If the above examples are magnetic minerals as a purpose of mineral recovery (the magnetic minerals as a concentrate) is regarded non-metallic mineral beneficiation of iron, titanium and other mineral impurities harmful ingredients, generally magnetic method removed. For example, the beneficiation of kaolin, kyanite, quartz, feldspar, tourmaline, etc. are generally used magnetic separation to remove iron, titanium minerals. Heavy media beneficiation ferrosilicon or magnetite to do to increase the quality, magnetic separation is a simple and effective method of recycling to increase the quality of this application, common in the coal preparation plant. The broken ore crushing crusher broken cavity into the Iron Crusher will be damaged, commonly used magnetic separation to remove the material in the iron. Comprehensive utilization of the useful ingredients in the processing of waste, wastewater, waste gas, such as three wastes to protect the environment, application of magnetic separation is also available. Example, recycling steel slag in steel mills, power plants deal with fly ash, steel mill wastewater treatment, there is the method of magnetic separation. The magnetic fluid separation method is a new magnetic separation process, the use of a magnetic liquid in a magnetic field may increase the role of objects immersed in the great magnetic force can separate objects of different density. The United States, Japan and other countries using magnetic fluid separation method to deal with auto junk, and our country are mainly used in the beneficiation of diamonds

Tragedy in A Streetcar Named Desire Essay -- A Streetcar Named Desire E

A tragedy is a genre of a play, a form of drama that portrays the suffering of a heroic individual who is often overcome by the very obstacles he is struggling to remove. A tragedy excites terror or pity. Each tragedy can be considered a tragedy because it involves a tragic ending to the play as a whole and a tragic hero. However, there are three main different types of tragedies. Firstly, in Greek tragedies, everything is deterministic. For example in the story of Oedipus (where he kills his father and marries his mother), fate is said to be responsible for all the events. This type of tragedy is very entertaining to watch because the protagonist is unable of changing and knowing the events. Greek tragedies are interesting because they followed the "Three Unities" : unity of time, unity of place, and unity of action. Greek tragedies normally took place in a single day, happened at a single location, and had one plot line without any subplots. Greeks used to use this because tensio n could be built up easily. Another different type of tragedy is the Shakespearean type, where in general people are great and rise to a greater position. The hero has a fatal flaw in his/her character that makes him/her act in a way that eventually leads to his/her downfall (like in Macbeth where his fatal flaw is his excessive obsession with ambition and power). Another example of a Shakespearean tragedy is Romeo and Juliet because their fatal flaw was excessive passion for each other. Shakespeare did not follow any of the three unities because he felt that it was easier to facilitate the plot. Finally, another type of tragedy is a modern version of the Shakespearean type. Where someone not great is put into a situation where they are forced to t... ... a tragedy of Stanley’s incomprehension of Blanche’s needs. However there were many criticisms concerning this statement of this play being a tragedy. There are many factors that contributed to Blanche’s downfall and she seems to fit, the requirements for being a tragic heroine, perfectly. One may think that Blanche Dubois does not fit into the category as a tragic heroine, not because she is not tragic enough, but because she is not sympathetic enough to a heroine. By writing A Streetcar Named Desire, Williams seems to be playing with different styles of tragedies. The set of the play is in one place (the apartment and its street), so in this way one can consider it as a Greek tragedy. It also seems clear that Williams created an American tragedy with Shakespearean drama in mind. Williams stated that â€Å"creating a new, modern tragic form of a play was difficult†. Tragedy in A Streetcar Named Desire Essay -- A Streetcar Named Desire E A tragedy is a genre of a play, a form of drama that portrays the suffering of a heroic individual who is often overcome by the very obstacles he is struggling to remove. A tragedy excites terror or pity. Each tragedy can be considered a tragedy because it involves a tragic ending to the play as a whole and a tragic hero. However, there are three main different types of tragedies. Firstly, in Greek tragedies, everything is deterministic. For example in the story of Oedipus (where he kills his father and marries his mother), fate is said to be responsible for all the events. This type of tragedy is very entertaining to watch because the protagonist is unable of changing and knowing the events. Greek tragedies are interesting because they followed the "Three Unities" : unity of time, unity of place, and unity of action. Greek tragedies normally took place in a single day, happened at a single location, and had one plot line without any subplots. Greeks used to use this because tensio n could be built up easily. Another different type of tragedy is the Shakespearean type, where in general people are great and rise to a greater position. The hero has a fatal flaw in his/her character that makes him/her act in a way that eventually leads to his/her downfall (like in Macbeth where his fatal flaw is his excessive obsession with ambition and power). Another example of a Shakespearean tragedy is Romeo and Juliet because their fatal flaw was excessive passion for each other. Shakespeare did not follow any of the three unities because he felt that it was easier to facilitate the plot. Finally, another type of tragedy is a modern version of the Shakespearean type. Where someone not great is put into a situation where they are forced to t... ... a tragedy of Stanley’s incomprehension of Blanche’s needs. However there were many criticisms concerning this statement of this play being a tragedy. There are many factors that contributed to Blanche’s downfall and she seems to fit, the requirements for being a tragic heroine, perfectly. One may think that Blanche Dubois does not fit into the category as a tragic heroine, not because she is not tragic enough, but because she is not sympathetic enough to a heroine. By writing A Streetcar Named Desire, Williams seems to be playing with different styles of tragedies. The set of the play is in one place (the apartment and its street), so in this way one can consider it as a Greek tragedy. It also seems clear that Williams created an American tragedy with Shakespearean drama in mind. Williams stated that â€Å"creating a new, modern tragic form of a play was difficult†.

Madness and Insanity in Shakespeares Hamlet - The Cause of Ophelias Insanity :: Shakespeare Hamlet Essays

Hamlet: The Cause of Ophelia's Insanity   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Shakespeare, through his intricate uses of symbolism and dramatic irony, arranges a brilliantly detailed account of how Hamlet's mental upheaval served as the driving force of Ophelia's   swelling insanity   and imminent suicide.   He floods the early acts with an impending sense of confusion within Ophelia, for her feelings toward hamlet greatly contrast those of her brother and father.   Ophelia begins to willingly take heed of her family's advice as the prince finds himself removed from a lucid pattern of thought. However, because her feelings for him are genuine, this serves only to exalt her mental strain.   In the height of Hamlet's incoherent rage, he provides Ophelia with the ultimate medium for her ensuing madness.   The murder of Polonius is the greatest among many factors that were contributed by Hamlet to the somber fate of Ophelia.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A prelude, composed of warnings from Polonius and Laertes, is tactfully set up by Shakespeare during Ophelia's initial appearances in the play, aiding in the preparation for her subsequent mental deterioration.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Pol.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   What is between you?   Give me up the truth.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Oph.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   He hath, ny lord, of late made many tenders   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Of his affection to me.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Pol.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Affection, puh!   You speak like a green girl   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Unsifted in such perilous circumstance.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Do you believe his "tenders" as you call them?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Oph.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I do not know, my lord, what I should think.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (I, iii, ln.107-113)    Ophelia openly professes her confusion.   Polonius' response is presented in a manner which is clearly intended to sincerely disdain Hamlet before his daughter, making obvious his opinion of their involvement.   His intent for her actions, however, will merely magnify her confusion.   Ophelia concedes that she is not aware of a solution with which to halt or even improve this situation.   For this reason, no preventive measures are taken, only allowing the situation to worsen.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Hamlets mind grows more and more clouded as his goal becomes clear, and in the midst of his pervading preoccupation, he pushes Ophelia to the point of mental breakdown.   This notion appears in the second act, after Ophelia first sees a deranged Hamlet.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Oph.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Lord Hamlet†¦   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   †¦with a look so piteous in purport   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As if he had been loosed out of hell   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To speak of   horrors -he comes before me   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Pol.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Mad for thy love?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Oph.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   My lord I do not know   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   But I truly do fear it.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (II, I, ln. 87-97)    Her confusion has evolved into a state of dread, and this dread will begin to penetrate her consciousness as it grows more and more intense.

Internet: The New Drug of Choice

Internet! The New Drug of Choice It is difficult in these modern times to find anyone who doesn’t use the Internet. I am not speaking of North Americans (but mainly N. Americans), but the rest of the world is quickly catching up. China already has more users than Canada and the US put together. According to Internet World Stats (2012), China has 538 million online frequenters and 82. 5% of the Korean population use the Internet. Korea’s penetration rate is third with England leading the way at 84% and Germany at 83%.Canada doesn’t have a big enough population to make a dent in the number of people using the Internet, but 81% of Canadians do use it, which was a higher penetration percentage than the US at 78. 3%. Currently only 41% of China is using the Internet, once their economy improves and more people get connected, China is likely to take over the Internet. North Americans might need to start learning Chinese to get their daily news. With so many people onli ne I started to wonder; is it safe for us to be using the Internet?Before I delve deeper I wanted to point out that because I am also a frequent Internet user, this question also pertains to me, so I decided that it only made sense to write this report in the first person. When I decided to start researching about if the Internet is safe for us, it seemed to me that the best place to research about the Internet would be online. I typed in web browser â€Å"Is the Internet bad for us? † and â€Å"Does the Internet make us crazy? † I was shocked at the number of results that popped up. It took some sifting through to find what I needed. It seems that the biggest concern about the Internet is â€Å"online addiction†.Some people might think it is the pornography or some of the other content or even the technology itself, but these only factor into the big picture of addiction. After a little research I realized that my true question wasn’t â€Å"is the Inter net bad for us†, but the real questions are â€Å"why is Internet addiction bad? † The Internet is not bad, it has some many advantages over other media and it so very useful in our lives. The Internet and video games help increase choice reaction time, spatial skills, scientific problem solving skills, multitasking abilities and intelligence (Greenfield, Brannon, and Lohr, 1996).The elderly use the Internet to keep their brains stimulated by using it to gain information and keep in contact with family. Actually everyone is doing that, not just the elderly. The Internet is like drinking wine, if not in moderation, it can be harmful for us, but in moderation the Internet can produce a wonderful experience. However, also like wine or any alcohol, the Internet can become an addiction. In fact addiction has become so bad that in China, Taiwan, Japan and South Korea (Cafferty, 2012) treatment centers have been established to help people with online addiction.Near may home in the city of Nagoya, the Futoko Shien Center received 327 individual requests for consultation for online game addiction from the beginning of this year. (Doi, 2012) That is only in one city in one country. China seems to be one of the worst places I have found in my research. It has become so bad that boot camps have developed to help young help rid their problem. Wired. com featured a story in 2010 about a boot camp in China, â€Å"The Qihang camp promised to cure children of so-called Internet addiction, an ailment that has grown into one of China’s most feared public health hazards. (Stewart, 2010) And according to Scientific American online, â€Å"as much as 14 percent of urban youth there—some 24 million kids—fit the bill as Internet addicts, according to the China Youth Internet Association. † (Mosher, 2011) I myself have noticed that I am slowly using the Internet more since I bought a smartphone last year. I would say I am an addict and I defini tely don’t want to counseling, but I am starting to worry. So why do some people think the Internet addiction is a bad thing if it stimulates the brain and creates intelligence and multitasking abilities, Dr.Grohol director on the Mental Health Net, makes a good point â€Å"I don’t see how they can see the Internet as a disorder, but not look at a bookworm who reads 10 hours a day and not say he’s a book addict. † (Brown, 1997) The criticism the Internet receives in not a new phenomenon, Psychologists have been studying the effects of the Internet for almost 20 years. And in the last 20 years Internet use has sky rocketed, meaning effects and studies have increased as well. Psychiatrist Kimberly Young of Saint Bonaventure University in New York State, even designed a self- assessment test in 1998 because of Internet addiction concerns.Numerous studies have linked excessive online use to depression, poor school performance, increased irritability and more impulsiveness to go online. † (Mosher, 2011) One problem is that people are losing sleep because they get lost in the Internet for hours upon hours and turn into zombies as they deprive their brains and bodies of fuel and rest. Recently in the Japanese newspaper, The Daily Yomiuri a report about online addiction stated â€Å"A 19-year-old vocational school student recalled how one morning, he woke up at 6 a. . on a sofa, still clutching his mobile phone. â€Å"Damn it! I was probably asleep for two hours,† he said. Then he leaped up from the sofa and began fiddling with the phone again. Sometimes he was so preoccupied with the games that he forgot to sleep, he said. † (Doi, 2012) One such documented case in Taiwan, a boy ended up in the Asylum after his iPhone usage reached 24 hours a day. (Dokoupil, 2012) At first I thought that that must be a rare case. But more and more cases like this are being uncovered all over the world.Just recently in American news Jason Russell became famous twice; the first time was for his amazing documentary he aired on YouTube called â€Å"Kony 2012† which was one of the most viral movies to hit the web â€Å"clocking more than 70 million views in less than a week. † (Dokoupil, 2012) He then became famous again after having a nervous breakdown and marching through the streets naked and talking to himself rampantly. Before putting the document online Jason was not an excessive user of the Internet, but after his video went viral, he couldn’t get enough of his new found addiction.In the first four days after his successful video premiere he only slept 2 hours, which is a probable cause to his breakdown. I personally have never stayed up that long, but I do feel quite bizarre after being online for 10 hours. I have been warned since I was a child that lack of sleep will deter my performance at school, work and even sports. But of course most of humans don’t spend days at a time online without sleeping. Most normal humans have jobs, although many of our jobs involve the Internet these days, and still manage our daily lives of chores and eating and sleeping.But I wasn’t surprised to find out that most people including myself, I think especially those with smartphones, check their email and social sites more often than we realize. Dr. Larry Rosen, professor and past Chair of Psychology at California State University, surveyed 750 people, a spread of teens and adults and detailed their tech habits, their feelings about those habits, and â€Å"their scores on a series of standard tests of psychiatric disorders. He found that most respondents, with the exception of those over the age of 50, check text messages, email or their social network â€Å"all the time† or â€Å"every 15 minutes. More worryingly, he also found that those who spent more time online had more â€Å"compulsive personality traits. † (Dokoupil, 2012) Without being aware of it, w e above the â€Å"digital divide† are becoming compulsive, needy little onliners. People constantly feel the need to check their Internet for updates on our social sites, email, tweeters and blogs. I myself don’t blog or tweet, which I can say cuts some of my time on the net down to a little more of a sane time. It is amazing how quickly my friends reply to any and all emails and social site updates.It is almost as if the message jumped out of their phone and into their eye while they were driving to work. People have become so connected that the Internet has become a distraction and to some, the most important thing in their lives. The author of â€Å"Is the Internet driving us mad? † in Newsweek magazine claims that regardless of age, most people send or receive about 400 texts a month. The average teenager processes about 3700 texts a month. Also many of these same people, two thirds, sense their phone vibrating in their pockets when in fact it is not.Researc hers call it â€Å"phantom-vibration syndrome. † It is evident that we have become dependent on the Internet that we drool in anticipation waiting for a message or call or any kind of update to fulfill our hourly or for some minutely dose of feeling wanted and or accepted. I myself have felt the â€Å"phantom-vibration† a few times, but I don’t think enough to warrant it as a syndrome. I have been witnessing the dependency for the Internet on an everyday basis as everyone around me; mostly younger people seem to always have a reason to have their smartphone out.At school, older kids are sending messages to each during class time and even when sitting together on their free time. It seems that the Internet provides better conversation than their friends sitting across from them. I cannot say that I am not innocent from this same intervention and have been known to hope online at while waiting for friends to buy their ice cream or something of that nature. We are so dependent on the Internet, not only individually, but also a group. Hurricane Sandy, a terrifying hurricane, hit New York causing more than 150 fatalities.In the November 3rd issue of Newsweek’s online magazine released a feature about the Heroes of the Hurricane. One of the reports was of the â€Å"Heroes† who guarded and protected an Internet hub, considered to be very important to the world, because it is â€Å"one of the fastest connections between world financial centers; it maintains Internet connectivity for en ­tire regions of the country. † (Keller, 2012) I remember about years ago reading reports that the Internet caused depression and loneliness. I think that depression can be triggered by so many things, especially in those who more prone to depressive feelings.As for the loneliness factor, I always believed that the Internet was addictive because it replaced feelings of loneliness because people are more connected to more people. It is true tha t it reduces face-to-face interaction, but it increases interaction with people. Researchers have found that â€Å"internet use was associated with increased well-being and social involvement. † (Kraut, 2002) Because of the Internet I socialize more with people who are not within close distance which makes me feel happier that I can keep in touch with them. I probably have a better relationship with my mother than I did when I lived at home and before smartphones.During the Tohoku earthquakes and Fukushima crisis in 2011 the internet help people all over Japan talk to each other and others from abroad; the whole country might have felt lonely or separated from the rest of the world if it weren’t for the Internet. So what cause these emotional and mental changes in people who absorb themselves with the Internet too much. Besides Internet is just like reading books, watching television and listening to the radio in one package. In recent reports, it has been revealed tha t â€Å"brain scans hint excessive time online is tied to stark physical changes in the brain† (Mosher, 2011).These physical changes caused by the over stimulation of the parts of the brain that deal with attention, multitasking, spatial awareness etc. are extracting from the parts of other parts of the brain. Dave Mosher describes the latest findings in his online report with Scientific America’s online magazine. One set of images focused on gray matter at the brain's wrinkled surface, or cortex, where processing of speech, memory, motor control, emotion, sensory and other information occurs. The researchers discovered several small regions in online addicts' brains shrunk, in some cases as much as a 10 to 20 percent.The affected regions included the dorsolateral prefrontal cortex, rostral anterior cingulate cortex, supplementary motor area and parts of the cerebellum. What's more, the longer the addiction's duration, the more pronounced the tissue reduction. The stud y's authors suggest this shrinkage could lead to negative effects, such as reduced inhibition of inappropriate behavior and diminished goal orientation. But imaging neuroscientist Karl Friston of University College London, who helped pioneer the VBM technique, says gray matter shrinkage is not necessarily a bad thing. The effect is quite extreme, but it's not surprising when you think of the brain as a muscle,† says Friston, who was not involved in the study. â€Å"Our brains grow wildly until our early teens, then we start pruning and toning areas to work more efficiently. So these areas may just be relevant to being a good online gamer, and were optimized for that. † Although we can alter our brains through practice like the rest of our body, we still need to have the will power to make these changes. Maybe for many online addicts, the morphing of their intelligence to certain cortex might be rewarding for them.But it is evident that for many of us who need to work an d have face-to-face conversations and have proper behaviour, need to reduce our Internet time. I personally want to keep the â€Å"grey matter† of my brain from shrinking because it is accountable for dealing with speech, memory, motor control, emotion, sensory, and other information. (Dokoupil, 2012) We know that exercise is good for our bodies’; it has been pounded into us since we were little children. Eat healthy food, exercise 3 times a week, stay away from sugars etc. , has been taught to us by media, teachers and parents.Now we need to exercise our brains as well. The Internet is one form of exercising certain parts, but we need to exercise all parts of our body. Think about how ridiculous someone would look if they only spent their time pumping iron to make their only their shoulders really big and barely did any movement to strengthen their legs. That person would look like a balloon with the string tied to the bottom being their legs. Not only would that pers on look silly, but probably would fall over when then tried to walk. That is similar with what is slowly happening to our brains with the more time we spend on the Internet.Internet addiction is causing too much exercise on only one part of our brain and not enough on the other. With more and more reports stressing the problems of Internet addiction, depression, compulsive behaviour, sleep deprivation and lack of memory; it is difficult to ignore the issue. Obviously scorning the Internet is not the solution, since it isn’t the Internet’s fault; it is the lack of control that we humans possess to control our desire for social acceptance, informational and visual stimuli, and the speed of which we can retrieve these desires.I am sure if the Internet was as slow as it was in 1995, this topic would be moot. But now the evidence is clear and people need help, just like there is help for alcoholics and drugoholics. All users of the Internet, there are few that aren’t users; need to use the Internet sparingly or at least with some control. Limit the amount of time spent on the Internet, especially consistent hours, the brain needs a rest. To help the grey matter in our brains it is important to involve ourselves in face-to-face conversation for speech. Exercise is also important as it always has to maintain motor control.Memory is one of the most important issues dealing with grey matter; playing trivia games or not being dependant on the auto phonebook in our phone is a great way to improve memory. Once I am finished this report will go outside and try to not use the Internet for at least the weekend, not even on my smartphone. Internet addiction is a serious issue that hopefully in the future psychologists and the public will get a better at dealing with. References Bercovici. J. , (July 10. 2012) We're All Internet Addicts, And We're All Screwed, Says Newsweek. Forbes Magazine. Retrieved November 10, 2012 from website: http://www. orbes. com/ sites/jeffbercovici/2012/07/10/were-all-internet-addicts-and-were-all-screwed-says-newsweek/ Brown, J. (1997). BS detector: â€Å"Internet addiction† meme gets media high. Communications Study 421: Being Online. Gackenbach, J. (Phd. ). Athabasca University, 2006 (pp. 101). Carlson, B. , (June 5, 2010). Nicholas Carr on the ‘Superficial' Webby Mind. The Atlantic. Retrieved November 10, 2012 from website: http://www. theatlantic. com/entertainment/archive/2010/06/nicholas-carr-on-the-superficial-webby-mind/57610/ Cohill, A. , (December 31, 2004). Is the Internet good or bad for us?Design Nine. Retrieved November 10, 2012 from website: http://www. designnine. com/news/content/internet-good-or-bad-us Doi, H. , (Oct. 17, 2012) Online gaming addictions growing more serious. Daily Yomuiri Online. Retrieved November 10, 2012 from website: http://www. yomiuri. co. jp/dy/national/T121016001977. htm Dokoupil, T. , (July 9, 2012). Is the Web Driving Us Mad? Newsweek Magazine. Retri eved November 10, 2012 from website: http://www. thedailybeast. com/newsweek/2012/07/08/is-the-internet-making-us-crazy-what-the-new-research-says. html Greenfield, P. , Brannon, C. and Lohr, D.

Having Read Of Mice Men Essay

What have you learnt about the life of a ranch worker in 1930’s America? The book Of Mice and Men is set in California, at the time of the Great Depression. The American stock market had collapsed, and left the country in a state of economic disarray. This affected the two main characters George and Lennie who have to work on ranches because there was a need for people to work on the land and not much work elsewhere. Georges dream is to own a farm or a ranch of his own so he could be his own boss and wouldn’t have to be pushed round by other ranch owners who he works for now. This is the American dream George and Lennie aren’t alone in their dream. He says to Lennie, â€Å"We’re gonna have a little house and a couple of acres an’ a cow and some pigs†¦Ã¢â‚¬  Because of this dream George resents authority, when he first meets Curley (the ranch owners son) he spoke to him in an ‘insulting manner’ and refuses to give Curley a straight answer. The life of the ranchers is very hard, they works every day except Sunday and only gets fifty dollars a month. All week the farm workers would toil the land for the ranch owners and would be paid a tiny percentage of the profit. They were very lonely people, with only their colleagues at the ranch and the women at the local ‘cat house’ for company, no wife, children and no family. George recognizes this and I think this is why he travels with Lennie, George says, this makes them different from all the ranch workers who travel around on their own. George says to Lennie that â€Å"Guys like us who work on ranches are the loneliest guys in the world.† George thinks that when he fulfils his dream he wont be lonely any more, he maybe would ‘get a girl’ and he would be his own boss. George also dreams of a better place for Lennie who is mentally about 6 years old. George takes it on himself to look after Lennie and rescue him when he gets in trouble, which is very often. When Lennie had just ‘accidentally’ killed Curley’s wife whilst stroking her hair to hard in the barn, George decides he has to shoot Lennie. Just before he does he tells Lennie: â€Å"Ever’bodys gonna be nice to you. Ain’t gonna be no more trouble. Nobody gonna hurt anybody nor steal from ’em.† This is Georges dream for Lennie, that he would be better cared for and nobody would be horrible to him and he wouldn’t get into any more trouble. That people would take time to understand him like he did. George’s dream reflects the time the book is set at, because if that were now Lennie would be better cared for by social services and other organizations like that. Also George and the other ranch workers would have had better rights on the ranch, they would have either had less hours work or more pay for the work they did. George might have been able to get his dream for a ‘few acres’ and a ‘girl’ pigs, cows and rabbits. 1 Candy’s dream is to have security. Security in his job, that he wont be ‘canned’ because he’s getting too old, or because he’s useless, because he’s only got one hand, this normally wouldn’t affect someone now but in the time the book was set Candy’s chance of getting a job if he was sacked from the ranch would be minute. Because of this insecurity Candy is very scared of Curley and the boss. In the book when Candy first meets George he speaks nicely about the boss and said that at Christmas he gave them whisky. I think he lied to George about the boss in case George told the boss what he had said which would have been true but nasty. When the boss comes into the room Candy quickly makes up and excuse why he’s talking to George and Lennie and gets back to work. He did this because he doesn’t want to get in any trouble with the boss because the boss might sack him. Then Candy will have no job and will be too old to get another one and he cant retire and he doesn’t have any family to go to he’ll probably have to live on the streets. When Candy overhears about George’s dream Candy wants to go along and be involved to. Candy offers three hundred and fifty dollars to help George get his dream farm and so that Candy can leave the farm and look after himself, his attitude towards Curley, the ranch and Curley’s wife changes after this. When Curley is starting on Lennie, Candy quickly rushes to his defence’ â€Å"Glove fulla Vaseline,† he said disgustedly’ referring to the glove Curley wears on his hand full of Vaseline, to keep ‘soft’ for his wife. Candy is not scared of Curley and the boss anymore because if he gets sacked he can just move on to George’s dream farm. With Candy’s newfound confidence he starts sharing his views and sticking up for other people such as Crooks the black stable buck. Curley’s wife is verbally attacking Crooks, telling him how she can get him killed if she wanted too. Candy retaliates by saying, â€Å"If you was to do that, we’d tell†¦ We’d tell about you framing Crooks.† He sticks up for Crooks, which shows he wasn’t racist and that he also had a dream for a better society. Where is you have worked and are getting old you would have money, a pension, and that everyone is treated equally like him and Crooks. This shows that the book reflects the time its set because Candy would probably have a pension and wouldn’t have been able to get sacked without out a just cause. Crooks dream is to be treated like a human and be accepted. Because he’s black he’s always been bullied and picked on by the other people in the ranch. He is never allowed to go out with the other people in the ranch and has to stay in his own room in the barn, he hates everyone at the ranch because they treat him badly, he says to Lennie, â€Å"They play cards in there, but I can’t play because I’m black. They say I stink. Well, I tell you, you all stink to me.† Because Crooks is so lonely he reads a lot, in his library he owns the book California Civil code 1905. I think he has this because he wants to find out the rights he has and if there is anything he can do to be accepted. While talking to Lennie, Crooks reminisces about his childhood; how his father owned a chicken ranch and the white children used to come and he would play with them, and how most of them didn’t care about the colour of his skin and that they were nice to him. How instead of sleeping alone as he does now (he recalls), he used to sleep with his two brothers: â€Å"They was always near me, always there. Used to sleep right in the same room, right in the same bed-all three.† He was happy in the past and dignified, because he wasn’t alone then and had been treated equally. 2 Curley’s dream is to become a champion boxer. He was in a boxing tournament and he got into the finals, he keeps the newspaper clippings. He hates big men because he’s short, he wants to be tall and big, I think he wants this because he wants people to be more scared of him. He’s always picking on the workers because they can’t fight back because they’ll get sacked. He seems to be obsessed by beating people up and ‘sorting them’ out. Curley’s wife tells George, Lennie and Candy what he says. â€Å"†One-Two,† he says. â€Å"Jus’ the ol’ one-two an’ he’ll go down.† In the whole novel we never hear Curley’s wife’s name, she is always referred to as ‘Curley’s wife’. This makes her sound like Curley’s property, like Curley’s shoes or Curley’s horse. It also says that maybe she doesn’t deserve one, that when she married Curley she got a name. This reflects on her dream of equal rights for women. She is a very lonely person; she has no one to talk to except the men on the ranch who don’t really listen to her. So to make them listen to her, or pretend to in most cases, she dresses provocatively to get attention. However Candy and Whit see her as a ‘tart’ and ‘jail-bait’ and she’s always giving the ‘eye’. Even Curly doesn’t notice her; he still goes out to the ‘cat houses’ with the other ranch workers, instead of staying with his wife. She seems to be hurt by this, she says. â€Å"Think I don’t know where they all went? Even Curley. I know where they all went.† Curley’s wife’s dream is to be a star. When she was young, she was asked to go on a show, but she says her mother wouldn’t let her. Film work was one of the few types of work you could get as a woman, it was every girls dream, but it was often only a scam to take advantage of young women. Curley’s wife remembers how a man in the ‘pitchers’ said he was going to write to her about being in the movies. But she says her mother stole the letter when it came, when really it didn’t come at all. When Lennie killed her Steinbeck says. â€Å"The meanness and†¦.. the ache for attention were all gone from her face.† This means that she didn’t have to try anymore and life wasn’t just one long struggle for recognition. She had been released and was now more beautiful and alive than ever. Maybe it also means that she would get the attention now, she would be known as the woman who got killed by a mad man. Steinbeck draws attention to the idea that there is more to the American dream than just having a place of your own. The characters have dreams of an equal society. George describes to Lennie, â€Å"The place no-one’s gonna hurt you.† This reminds me of heaven where people would understand, listen and accept other people’s right to a dignified and free life. Although we have more of a life like this now, that is very different from the inequality of the time of ‘Mice and Men’, we still have a long way to go to achieve Steinbeck’s dream.