Harmful Aspects of The Automobile Essay -- Essays Papers

Harmful Aspects of The Automobile Air pollution refers to the presence of foreign substances in the atmosphere. Air pollution is a problem in countries where urban and population growth have been accompanied by the use of the automobile. Smog, carbon monoxide, and acid rain, are only a few of these foreign substances in the atmosphere. The negative effects these poisons have upon the environment and the human body are astronomical. Respiratory inflammation, impaired vision, learning disabilities, and death are all results that smog, carbon monoxide, and acid rain have on the human body. The deterioration of the ozone, and precious trees, as well as the destruction of many necessary rain forests are examples of pollution’s negative effects on the environment. Smog, carbon monoxide, and acid rain are all main roots to the deterioration of humans, as well as the planet. For additional information, see http://cses.scbe.on.ca/air4.htm. The first poisonous gas to be discussed would be smog. Smog builds when sunlight cooks everyday emissions from automobiles. Automobiles body paint, as well as gasoline fumes, all play a deadly role in the destructive path of smog. When these pollutants cook in the sunlight, they form ground-level ozone, which is the main component in smog. Pollutants are generated by traffic in urban areas. To view an example of a polluted see http://www-wilson.uesd.edu/education/airpollution (76k). The pollution is then blown from city to city in wind flows carrying toxins into the rural areas. â€Å"Motor vehicles are the main source of hydrocarbons and nitrogen oxides. The emission from motor vehicles combined with sunlight create a brown haze, which we have come to recognize as smog†(Deg... ...erioration of humans, as well as the planet. Works Cited - Degobert, Paul. Automobiles and Pollution. Warrendale PA: Society of Automotive Engineers, 1995. - Grad, P. Frank. The Automobile and The Regulation of it’s Impact on The Environment. Norman: University of Oklahoma Press, 1975. - Haslam, Sylvia. River Pollution: An Ecological Perspective. London: New York: Belhaven Press, 1990. - Meisel, S. William. Monitoring Carbon Monoxide Concentrations in Urban Areas. Washington: Transportation Research Board, National Research Council, 1979. - Schwieger, Robert G. and Elliott, Thomas C. Acid Rain: Engineering solutions, regulatory Aspects. New York: Hemisphere Pub. Corp. Magraw Hill, 1985. - Southwestern: The Student Handbook. 4 vols. New York: Harper Collins Publishers, Inc, 1997. 4 vols.

Graduation Speech Essay

â€Å"The heights by great man reach and kept were not attained by sudden flight, but they while their companions slept were toiling upwards through the night. †Ã‚  (Henry Wadsworth Longfellow  ) Members of the school board, principal and staff, distinguished guests in the audience and on the platform, parents, guardians, graduate, good afternoon. Our guest speaker for this afternoon is Mrs. Merlette Barrett-Fender. She was born in the parish of St. James. There, she attended the Salt Spring All Age School- later the Mt. Alvernia High School then went on to further her education at Shortwood Teachers’ College. She has worked at the Jamaica Telephone Company as an international operator. She later acquired a Bachelor’s Degree in Middle Grades Administration offered by Western Carolina University, at the Montego Bay site. Her zeal for leadership led her to access the Master of Science in Educational Leadership just two years later with the Jamaican Programme of Central Connecticut State University. She has worked at the Primary, Secondary and Tertiary levels of the education system, having the experience as class teacher, subject teacher of English Language and Literature at Cornwall College and as Principal. She presently holds the position of Academic Vice-Principal of Knox Community College. Mrs. Barrett-Fender posses a great love for her country and as a result has made the decision to remain in Jamaica. She takes great pleasure in working amongst Jamaica’s poorest, to help train and educate them and being the voice for some who are voiceless. As a member of the Upper St. James Consultative Committee, she conducts motivational talks to students and teachers. She is the lay preacher of the United Church in Jamaica and the Cayman Islands. She is dedicated to spreading the work of God for the upliftment of people. She possesses a vibrant personality, loves the outdoors, loves good company and enjoys helping others. Mrs. Barrett-Fender believes in having a sound character thus her everyday life is grounded in integrity. Her community involvement includes being a member of the Friends of the Hospital, the founder of Salt Spring All Age Past Students’ Association, past president and fund raising committee member, speaking at graduation exercises, Patron of the Knox Early Childhood Institute, motivational speaker, mentor and counselor. Ladies and gentlemen, boys and girls; please put your hands together as I introduce to some and present to the others Mrs. Barrett-Fender.

Diploma in H

[pic] Diploma in Hospitality and Tourism HT 1020 Marketing in H&T The outlet of Carrefour ® Lecturer: MR. Alvin Group name: 4+1 Group members: LI CHUNYAN |1111/9205 | |LIU FANGYU |1108/8812 | |HUANG JIAHUI |1112/9271 | |XU KE |1109/8920 | |YAO SHI |1201/9343 | Table of Contents 1. Introduction†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2. Background†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 3. Marketing Research†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 3. 1 Marketing Concept†¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 3. 2 Service Marketing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 3. 2. 1 Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 3. 2. 2 Service concept†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 3. 2. 3 Quality of service management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 3. 2. 4 Four-dimensional customer service†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 3. 3 Micro & Macro Environment Assessment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 3. 4 Analyze Consumer Behavior †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 3. 4. Cultural Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 3. 4. 2 Social Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 3. 4. 3 Personal Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 3. 4. 4 Psychological Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 3. 5 Segmenting Consumer Markets.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 4. News†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 4. 1 The Asia market territory is narrowing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 4. 2 Suspected price fraud†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 5. Recommended Strategy & Implementation Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 6. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦. 11 Reference†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 1. Introduction Our group has chosen Carrefour ® for our project. In this report, firstly we will introduce its history briefly and then we will focus on 5 areas to analysis assessment and provide the detail that will enhance good marketing image/branding. The report will be conducted by analysis process, including situation analysis, identifying and explaining strategies, target customers needs and wants as well as the recommended implemented plans. 2. Background (History) The Carrefour Company was established by the Fournier and Defforey families in 1959.Over the past 40 years, the Carrefour group has grown to become the first largest retailer in Europe and the second largest retailer in the world, the group currently operates four main grocery store formats: hypermar kets, supermarkets, cash & carry and convenience stores. 3. Marketing research 3. 1 Marketing Concept Here are five key concepts under the Carrefour conduct their marketing activities. As we know, Production Concept is a concept where goods are produced without taking into consideration the choices or tastes of your customers. The Carrefour goods in the global procurement.A commodity into Carrefour, manufacturers must first obtain a recognized headquarters negotiations, each branch orders through the system. Carrefour has an international commodity department, responsible for looking for resources in the world, Commodity introduced to purchasing department, then he will ordering the goods . But, Product concept is the understanding of the dynamics of the product and showcase, the best qualities of the product. Carrefour is based on low prices, excellent customer service and a comfortable shopping environment for consumers to provide the required products of daily life.Carrefour limi ted and carefully select the types of goods , It will first consider the needs of customers ,From customers, employees, vendors, competitors obtain information to adjust the classification and respond to market trends, we need to understand the outside message, and then the reaction in the shop. For example, in 1994, Carrefour did not sell cosmetics, it selling computers in 1995 began selling cosmetics, computers. The Carrefour goods are usually priced lower than other markets .The Carrefour goods are usually priced lower than other markets, In 1987 ,Carrefour in Taiwan set off a sales promotion, reduce price lower than the normal market price of 20% to 50% , Carrefour through such sales way to make a profit . Carrefours through low-cost strategy, not only quickly occupied the market, and gradually establish a major feature of the full range. Sixties and seventies of the twentieth century, Carrefour launched â€Å"Vivez Libre† merchandise, free product is cheap unbranded prod ucts, the advertising slogan is: † ‘free product', no name, just as good, and cheaper. Within two weeks, 80 percent of consumers tried free products, 70% of consumers become repeat customers, This success is based on a basic concept of Carrefour, that customer philosophy. This is the marketing concept of Carrefour. Carrefour did not forget their social responsibility and is committed to safeguard the quality and safety of products, spare no effort to promote the Carrefour Quality System, and around the farmers in China to jointly develop green products and organic food, from product design, packaging and logistics the pursuit of environmentally friendly low-carbon.In addition, it balance to the † 3c model † 3. 2 Service Marketing The world economy nowadays is increasingly characterized as a service economy that Marketing services holds a unique place in business acumen and required different strategies to be successful. Services are characterized by being int angible, perishable, variable and inseparable from their provider. Marketing Services is not just about selling something, it is a true encounter . In fact, the growth of the service sector has long been considered as indicative of a country’s economic progress.Economic history tells us that all developing nations have invariably experienced a shift from agriculture to industry and then to the service sector as the main stay of the economy . services now increasingly represent an integral part of the product and this interconnectedness of goods and services is represented on a goods-services continuum. 3. 2. 1 Services environment Carrefour supermarket have a warm feeling for consumer, it can increase sales. They offers holiday shopping channels, during the holiday season, customers can enjoy the convenience of shopping and fast.External environment provides parking, special offers the announcement district and have different partition; wine drinking area, recreation area, bu lk, grain and oil area, Hardware District. In each partition have the difference between all kinds of goods. The best-selling products usually put in the customer more easily to find it. If you can not find something, inside the supermarket staff will give you the greatest help. 3. 2. 2 Carrefour's service concept People-oriented . Carrefour attaches great importance to direct contact with the customer a line employee education and training .Because lower-level employees have the biggest impact on service perceptions. So that employees fully understand and comprehend enterprise service marketing's overall goals, enhance their customer service sense of responsibility and sincere love, and pay attention to cultivate their dealing with customers, and establish a good relationship with the customer. 3. 2. 3 Carrefour’s quality of service management. Quality service ensures that customers are satisfied with what they have paid for, and maintain the key to customer satisfaction is the level of product quality.For service companies provide intangible products, the evaluation of both the quality of their services include: customer service content beyond the basic services provided by the enterprise, also including the specific quality of the various services offered by the enterprise project. 3. 2. 4 Four-dimensional customer service Carrefour has four-dimensional customer service system that all the stores to install the â€Å"service satisfaction survey system†, they can collect customer feedback as an important indicator of the stores appraisal to urge stores that continue to improve and optimize the services to improve the management level. . 3 Micro & Macro Environment Assessment The first time Carrefour created a new type of sales market, the hypermarket in 1963, the first time Carrefour set up the huge supermarket In French in the same year. The first time Carrefour entry international market in1969, for now have more than 10000 stores in 31 count ries and area, it is the NO. 39 top Fortune Global 500 in 2012.Although the Carrefour is powerful in the world, it also has the weaknesses; the online shop development of Carrefour is lacking behind as compare to competitors, market in some countries lack of management or expertise in this business. The way of Carrefour to development is at current markets possible to amplification at new aspect, or opens the stores in some countries that it didn’t open before, such as some third-world country, this action not only can set up the new market for Carrefour but also can increate the opportunities of the local.Absolutely, the Carrefour faces some threats; recent years there is a increase of competitors, thus causing a drop in market shares. Economy problem in Europe, has causes many forms of difficulty including revenues, costs and also trades. These are microenvironment of Carrefour. In the macro environment of Carrefour by using PEST to analysis the China market. China’s membership in WTO has helped oversea investor to easily penetrate into the China market due to government standardizing its market laws and regulations to international standards.Having one of the world largest population, the open market to the world has boast China’s economy thus causing increase of wealth in the population, increasing the amount of middle class consumers greatly attracts foreign investors like Carrefour; To enter the market or expand their market shares in China. Due to internationalization, China social and culture is more or less affected as they are more exposed to the world, they are becoming more and more westernize.Better wealth and social changes have also changes peoples buying behavior, consumers who have better income naturally believe that overseas products might be better than local ones. Such belief and buying behavior have causes brand and business from other country to target China’s high spending market. Open market to the world als o leads to increase research and development in the country, as company and business coming in means that factory like assembly and production factories will start to move in too.Technology and expertise start to increase in China due to this flop of business vast development. Business like Carrefour who carries house brand will consider moving it’s factories of production to China due to low labor costs and also the improve of technology and expertise will minimize the difficulty of shifting of factory; thus fast improvement in technology and expertise encourages business to shift it’s production or assembly line factory to China. 3. 4 Analyze Consumer Behavior In recent years, Consumer makes many buying decisions everyday.When it comes to shopping, the first thing come to the shopper mind is supermarket. The supermarket and people's lives are closely interrelated. However, supermarket environment, service attitude, commodity classification create a lot of influence o n shoppers desire to shop. 3. 4. 1 Cultural Factors One of the main characteristics affecting consumer behavior is a Culture factor, which exert the broadest and deepest influence on consumer behavior. For Carrefour, the business scope includes daily provisions, clothing, household appliances and etc. They have all kinds of goods that one need.It is now introducing KFC in the shopping concept. FuNaiTe dry cleaning shop is another concept. It has more than 50 different brands available in the market. It is like a collection of store and leisure, catering and entertainment as one of the major integrated stores. They can completely satisfy the consumers â€Å"One-stop shopping† daily life consumption demand. There are three values that Carrefour always adheres to. They are Committing, Caring and staying Positive. They respect the customer's shopping freedom and want as much customers as possible.For customers, employees and suppliers, they have to trust each other. 3. 4. 2 Socia l Factors A consumer’s behavior is influenced by social factors. The Carrefour group is also responsible for the society. Carrefour actively participate in China's public welfare undertakings and community activities, supporting and participating in Beijing's bid for the Olympic Games and Shanghai world expo bid, and with a variety of forms to the affected areas, hope school, welfare institutions urgently needed goods donated. All of these influences our consumers and let our life more colorful.So people like to go Carrefour for consumption. 3. 4. 3 Personal Factors A buyer’s decisions are also influenced by personal characteristics. The economic situation of buyer is very important in purchasing goods. For Carrefour, they are not only providing the consumer Variety and special commodity to choice, such as food, Personal care, home supplies, Style leisure and so on. But they also have many promotion activities. Let consumer feel the money that was spent is valued. Beca use of the â€Å"One-Stop Shopping† concept, buyers managed to save time in shopping.Carrefour determined in expanding as many business lines as possible, so that customers can purchase a neat daily necessity catered to all the classes, which located in different level of consumption customers. Commodity classification allows buyers to easily find things they are looking for in the shortest period of time frame. 3. 4. 4 Psychological Factors Psychological factors also play a role in consumer behavior. For example the Carrefour make full use of light and off-price merchandise to create the whole store a better atmosphere. As if making the customer feels the urge to buy upon entering Carrefour. . 5 Segmenting Consumer Markets we can identify from 7 aspects to segmentation consumer market. The first aspect is the geographic segmentation. Geographic Segmentation is collecting and analyzing information according to the physical location of the customers or other data source. Carre four marketers use geographic segmentation because they know where to sell their products to increase advertising and sales effect. For example, there are different numbers of population among each province in China then Guangdong consists of highest population with 160,000,000 peoples.Therefore, Carrefour should put more attention in Guangdong as the geographic in Guangdong is stronger compare than other province. Secondly, demographic segmentation calls for dividing the market into groups based on variables like age, sex, income, family life cycle, religion, education etc. Carrefour has targeted their demographic segment on age groups to enhance the performance of the organization. By age group report, age group from 15 to 64 years old had the highest number of people.In short, Carrefour Company should focus more on age group from 15 to 64 years old by identify their needs and wants. In this age group from 0-14 years old, they are more demanding in toys, milk, nappies, baby foods and prams. Age group from 15-64 years old has a broader and variety needs such as fashion item, cosmetic, apparels and health care products. Age above 65 have less demand, they like to buy a newspaper. Next, gender segmentation calls for dividing a market into different groups based on sex. Men tend to be cigarette and wine, whereas women tend to cosmetics and clothes.Fourthly, Carrefour marketers focus on the age and life cycle segmentation including provision of different products or use different marketing method for different angles and life cycle group. Fifthly aspect is income segmentation. Since the present income gap still very big, low-income people could not afford some expensive things, such as diamond and gold. Next is psychographic segmentation. It calls for dividing a market into different groups based on social class, lifestyle, or personal characteristics. Finally aspect is behavioral segmentation.This group based on consumer knowledge, attitudes, uses, or responses to a product. Carrefour marketers believe that behavior variables are the best starting point for building market segments. 4. News 4. 1 The Asia market territory is narrowing. On July 5th of 2012, according to people familiar with the matter, Carrefour trapped in big shareholder pressure, they are considering selling its branch, Malaysia, Singapore and Thailand, in order to raise $1 billion. Carrefour has been hiring Goldman group, UBS assist to asset auction. However, the plan is still in the primary stage. 4. 2 Suspected price fraudThis year ,on January 6, by the national development and reform commission disclosure suspected price fraud, using the original fiction to attract customers high settlement, not to perform price commitment, misleading price marking and so on the many kinds of fraud. For example, Shanghai Carrefour Nan Xiang shop sales bow and arrow spherical teapot, price tag labeling each 36. 80 Yuan, the actual settlement price 49. 00 Yuan each, Sales clove auspiciou s teapot, price tag labeling each 36. 90 Yuan, the actual settlement price 66 Yuan each. 5. Recommended Strategy & Implementation PlanThey should improve the quality of service of the employees, at the same time clearly the price supermarket products. That can not engage in fraud. Attention should be paid to the education and training of the front-line employees in direct contact with customers, so that they fully understand and appreciate the overall objectives of the enterprise services marketing, and enhance their sense of responsibility for customer service and a sincere love and attention to train them to deal with the customer, with the customer to establish good relations and other aspects of high-level skills. 6. ConclusionThrough the marketing research of Carrefour, We know that committed, caring and positive, these three values reflect the Carrefour’s culture. The Carrefour marketing concept is to low prices, excellent customer service and comfortable shopping envir onment for the vast number of consumers with daily life for all kinds of consumer goods. To customer commitment is in the price, product variety, quality, service and convenience and so on, various aspects meet the needs of the consumers. Carrefour as the greatest influence of first-class enterprise in the world, they also still exist some defects to be changed.In general, Carrefour provided the best service to customer and consumer everyday. Let everyone to enjoy better quality of life everyday. Reference list Carrefour. 2011. Current news. [online] Available at: http://www. carrefour. com/cdc/group/our-group/. [Accessed November 11 2011]. Anonymous , 2004 , Carrefour's mature PR . [online] China : Si Rui management . Available at: http://esoftbank. com. cn/wz/81_9503. html [Accessed November 12 2012] ZhaoQi. 2010. Carrefour difficulties and service mode change. China: WangHan, Wal-mart pattern Vs Carrefour mode.Gai Gai. 2012. Carrefour. [online] Available at: http://baike. baidu. com/view/18119. htm. [Accessed November 11 2012]. CongXiao,N. 2011. Carrefour price fraud event. [online] Available at: http://finance. people. com. cn/GB/8215/210272/234396/16257633. htm . [Accessed November 11 2012] Beckham, H. W 2008,  EBSCO Research Starters – Academic Topic Overviews : Competitive Strategy, EBSCO Publishing Inc. ,  Ã‚  viewed 10 November 2012, Ebsco Host database. Porter, M. E 2008, The Five Competitive Forces that Shape Strategy. Harvard Business Review, p. 86-104.

Definition and Examples of Bowdlerisms

Definition and Examples of Bowdlerisms Definition Bowdlerism is the practice of of removing or restating any material in a text that might be considered offensive to some readers. Verb: bowdlerize. The term bowdlerism is an eponym derived from Dr. Thomas Bowdler (1754-1825), who in 1807 published an expurgated edition of William Shakespeares playsa version in which words and expressions are omitted which cannot with propriety be read aloud in a family. Examples and Observations Long before the British physician Thomas W. Bowdler (1754-1825) and his sister, Henrietta Bowdler (1754-1830), took it upon themselves to make the plays of William Shakespeare safe for innocent eyes, the wholesale editing of another authors writing so that it might be more palatable to prudish tastes was known as castration to some, winnowing by others. But with the publication of the first edition of the Family Shakespeare in 1807, the world of letters got a new verbbowdlerizeto identify the process of literary expurgation. . . . Immensely popular in their time, these sanitized versions of the plays were the principal text by which Englands national poet reached thousands of impressionable readers for close to a century, the dialogue discreetly pruned of any reference to God or Jesus, with every hint of sexual pleasure or misconduct snipped out. . . .Some discriminating readers were outraged, to be sure. A writer for the British Critic railed that the Bowdlers had purged and castrat ed Shakespeare, tattooed and beplaistered him, and cauterized and phlebotomized him. But bowdlerism was far from being abandoned, and was adopted by numerous successors, Noah Webster and his heavily expurgated American dictionaries and William Michael Rossettis watered-down British edition of Walt Whitmans Leaves of Grass among the more egregious examples.(Nicholas A. Basbanes, Every Book Its Reader: The Power of the Printed Word to Stir the World. HarperCollins, 2005) Perhaps there is no greater tribute to the supposed power of literacy and no greater literary testament to unresolved infantile conflicts than 19th-century bowdlerism.More than words were changed. Double entendres and sexual allusions of various sorts were cut out or restated. In King Lear, the Fools codpiece song was eliminated, as was Gonerils lament about the knights brothel activities. Pepyss faithful and literate recording of his sexual experiences, and fanciful pictures, such as the voyeuristic Lilliputian army that subdued Gulliver or Swifts classically nonerotic detailing of the Brobdignagian breast, fared no better.(Richard S. Randall, Freedom and Taboo: Pornography and the Politics of a Self Divided. University of California Press, 1989)Before and After the Bowdlers[T]he practice of bowdlerism was already well established before the Bowdler family started to wield the blue pencil. Charles Wesley in 1744 published his Collection of Moral and Sacred Poems, From the Most Celeb rated Authors, in which about 100 poems have lines missing or substituted. Subsequent decades saw pruned or purged collections of poets as diverse as the Earl of Rochester, Abraham Cowley, and Matthew Prior. . . .Although bowdlerism is regarded as something of a joke from a contemporary liberated viewpoint, it has proved far more tenacious and widespread than is generally realized. Many works lacking any tincture of obscenity, some at the heart of the English literary tradition, are bowdlerized. It is only fairly recently that school editions of Shakespeare have become unexpurgated. An American study by James Lynch and Bertrand Evans, High School English Textbooks: A Critical Examination (1963) showed that all of the eleven prescribed editions of Macbeth were bowdlerized. Most editions of Gullivers Travels still excise the grosser physical details. In the United States hardly a year passes without some protest over prescribed school texts regarded as blasphemous or profane in some w ay.(Geoffrey Hughes, An Encyclopedia of Swearing: The Social History of Oaths, Profanity, Foul Language, and Ethnic Slurs in the English-Speaking World. M.E. Sharpe, 2006) Bowdlerism and CensorshipIn Dr. Bowdlers Legacy: A History of Expurgated Books in England and America (1992), Noel Perrin distinguishes between censorship and what he calls bowdlerism. While the former is generally done by governments for political reasons, bowdlerism is done by individuals for moral ones. While censorship is usually imposed on books before they are published, and leads to their being withdrawn, bowdlerism comes afterwards, and is a form of editing. The book in question still appears, but in a form judged suitable to what is seen as an audience needing protection.(Philip Thody, Dont Do It!: A Dictionary of the Forbidden. St. Martins Press, 1997)Contemporary Bowdlerism . . . and FoodBowdlerism targeted profanity and sexual explicitness and [Thomas] Bowdlers activities led to the progressive sanitising (or bowdlerising) of a range of workseven the Bible was a targeted text. Clearly, these days the definition of dirt has shifted considerably and the goals of modern-day bowdlerites are very different. Texts are now likely to be cleansed of references to things like race, ethnicity, and religion.The US has seen a lot of these kinds of cleaning-up activities in recent years. They might even extend to the food superstitions of todaycalories, carbohydrates, cholesterol, sugar, caffeine, and salt. Apparently, US publishers are now expected to omit references to, and illustrations of, foods that are high in these shocking substances. . . . In her account of the rampant sanitizing of textbooks and state education testing services in the US, Diane Ravitch includes a substantial hit list of foods . . ..The banned substances include things like bacon, butter, margarine, cakes, sweets, coffee, condiments, corn chips, cream, cream cheese, doughnuts, French fries, fruit punches, gravy, honey, jam, jelly, preserves, ketchup, juice drinks, pickles, pies, potato chips, pretzels, salad dressings, mayonnaise, salad oil, shortening, salt, fizzy drinks, sour cream, su gar (of all kinds), tea, whipped cream. The list goes on.(Kate Burridge, Gift of the Gob: Morsels of English Language History. HarperCollins Australia, 2011) Pronunciation: BODE-ler-iz-em

Thomas Edison1 essays

Thomas Edison1 essays Thomas Alva Edison Thomas Alva Edison was one of the greatest inventors. He was a smart man. Thomas invented many things such as the light bulb and phonograph. Without the light bulb we would still be using candles and lanterns like they did many years ago. Although Thomas was deaf he Thomas Alva Edison was born on February 11, 1847 in Milan, Ohio. He had many family members. He had a father named Samuel Odgen Edison and a mother named Nancy Elliott Edison. Thomas' mother pulled him from school because Thomas' teacher called him a "retard." Nancy Edison taught her son at home. Thomas has six siblings and he was the youngest child in the Edison family. Thomas was interested in many things as a child. At age twelve Thomas got a job at the Grand Trunk Railroad. While working at Grand Trunk Railroad Thomas was a typesetter, press operator, editor, and publisher of his very own newspaper called the "Herald." Thomas got his news for his newspaper from telegraphers at other train stations. Thomas liked many things, but mathematics was not one of them. He enjoyed reading books about science and philosophy. His favorite book ever was Isaac Newtown's Principia Mathematica. Thomas was interested in inventing the light bulb. Thomas was a scientist as a kid. He like to test many things. When he was young he built a laboratory in the family's basement. Thomas did experiments he found in science books and got jars and chemicals for experiments from local shopkeepers. Thomas also used a spare train car for another laboratory. Thomas studied books on mechanics, manufacturing, and chemistry at the public library. He spent a long time studying Newtown's Principles. He also read lots of books such as Gibbon's Decline and Fall of the Roman Empire, Hume's History of England, ...

Simple Dîner Verb Conjugations in French

Simple Dà ®ner Verb Conjugations in French Among the French verbs related to food, you will use  dà ®ner  often because it means to have dinner. Its an easy word to remember, though you do need to watch the spelling because the letter I uses an accented à ®. Beyond that, you will also want to conjugate it in order to say had dinner or am having dinner. Conjugating the French Verb  Dà ®ner Dà ®ner  is a  regular -ER verb, and it follows a very common verb conjugation pattern. You will find these same endings in related words like  dà ©jeuner  (to have lunch),  cuisiner  (to cook), and countless other verbs. In order to conjugate  dà ®ner, begin with the verb stem of  dà ®n-. To this, we add a new infinitive ending for each tense as well as each subject pronoun. For instance, I am having dinner is je dà ®ne, and we will have dinner is nous dà ®nerons. Its true that there are many words to memorize here, and practicing these in context will help tremendously. Luckily, you can use it every evening when you eat dinner. Subject Present Future Imperfect je dà ®ne dà ®nerai dà ®nais tu dà ®nes dà ®neras dà ®nais il dà ®ne dà ®nera dà ®nait nous dà ®nons dà ®nerons dà ®nions vous dà ®nez dà ®nerez dà ®niez ils dà ®nent dà ®neront dà ®naient Present Participle When we want to use the  present participle, the ending -ant  is added to the verb stem. This leaves us with  dà ®nant, which can be an adjective, gerund, or noun as well as a verb. Past Participle and Passà © Composà © The imperfect and the  passà © composà ©Ã‚  each express the past tense had dinner in French. To form the latter, you will begin by conjugating the  auxiliary verb  avoir  to match the subject pronoun. After that, attach the  past participle  dà ®nà ©. For example, I had dinner is jai dà ®nà © and we had dinner is nous avons dà ®nà ©. Simpler Conjugations to Learn When having dinner is not guaranteed, the subjunctive verb mood can be used. And when that dinner relies on something else happening, use the conditional form. When reading French, you will likely encounter the passà © simple or the imperfect subjunctive. While not essential to your studies, being able to recognize these is a good idea. Subject Subjunctive Conditional Passà © Simple Imperfect Subjunctive je dà ®ne dà ®nerais dà ®nai dà ®nasse tu dà ®nes dà ®nerais dà ®nas dà ®nasses il dà ®ne dà ®nerait dà ®na dà ®nà ¢t nous dà ®nions dà ®nerions dà ®nà ¢mes dà ®nassions vous dà ®niez dà ®neriez dà ®nà ¢tes dà ®nassiez ils dà ®nent dà ®neraient dà ®nà ¨rent dà ®nassent The imperative verb form of  dà ®ner  is relatively simple. The point of these statements is to make it quick, so we drop the subject pronoun. Rather than saying tu dà ®ne, simplify it to dà ®ne. Imperative (tu) dà ®ne (nous) dà ®nons (vous) dà ®nez

How essential is the measurement of personality for organisations Essay

How essential is the measurement of personality for organisations - Essay Example Development is the growth of the body and the mind; it is the enhancement of the personality in its most fine sense, to its highest degree. Dedication is the blessing of the well disciplined and properly developed personality traits, for a dignified and noble cause. (Aiken, L. R. (2006) Discipline on the other hand, is a negative aspect of the ethics trait, and it sought to control desires, fervor and craving. Sometimes, when describing a famous person or a well-known person, we hear the words â€Å"he has a ‘beautiful personality† When a person is a possessor of such great virtues such as will power, good self confidence, earnestness, integrity, power of discrimination and pleasing manners, he is known to have a good personality. And when that is the case, then no doubt a good personality is attractive to others and that in itself, leads to external beauty. Following the famous saying â€Å"do not judge a book by its cover† we must not take good looks as a sign of a good personality. A good looking face is always deceiving. If we go by the dictionary meaning of personality, it is the incorporated compilation of a person’s psychological, emotional, intellectual, and physical characteristic, as they are shown to other people.(Neukrug, E. S., & Fawcett, R. C. (2010) Large organizations, before hiring employees, put them through tests which are specially designed to measure the different dimensions of a personality and its related characteristics.( Grout, J., & Perrin, S. (2002).   These tests are not conducted to predict the behavior of the employees but to single out individuals, who may have a tendency for troublemaking, or may be frauds or engage in theft. Employers use personality tests to understand the traits of their employee and whether the employee is the best fit for the organizational setting. Unlike normal tests, a personality test require the applicant to answer questions which are both pleasant and unpleasant, and in turn reveal